• How Can You Use TikTok for Advertising?
    by Katie Pray on June 28, 2024 at 6:44 pm

    It’s the sound we interpret a clock to make. It’s also a lyric that is used in a lot of songs, especially country songs. It’s also a social media platform that has taken several countries by storm, and that is TikTok. TikTok is a video sharing app where users can create and share short videos The post How Can You Use TikTok for Advertising? appeared first on Vici Media.

  • Why Monthly Reports Are Your Campaign’s Best Friend
    by Allison Gibson on June 11, 2024 at 2:48 pm

    Are you flying blind with your digital campaigns? No you are not! The magic lies within the monthly review! Let’s unravel the ultimate question of, “Is it working?” Well first before we determine that, we need to know what are we measuring to determine success and make that the focus of a campaign reporting review. The post Why Monthly Reports Are Your Campaign’s Best Friend appeared first on Vici Media.

  • Rockbridge Growth Equity Makes Significant Growth Investment in Vici Media
    by Megan Malone on June 5, 2024 at 10:00 am

    Investment Marks the Formation of Rockbridge’s New Digital Media Platform DETROIT, MI, June 5, 2024 – Rockbridge Growth Equity (“Rockbridge” or “the Firm”), a partnership-oriented middle market private equity firm with a differentiated approach to building and growing companies, today announced that it has made a majority investment in Vici Media Inc. (“Vici” or the The post Rockbridge Growth Equity Makes Significant Growth Investment in Vici Media appeared first on Vici Media.

  • How Can Political Candidates Use Digital for the 2024 Election?
    by Katie Pray on June 4, 2024 at 6:12 pm

    It’s hard to believe that in just six months we will be voting for the 47th president of the United States, along with several other positions. It’s also hard to believe that the political ads have already started. It feels like we just got over them, and I’m already seeing and hearing political ads for The post How Can Political Candidates Use Digital for the 2024 Election? appeared first on Vici Media.

  • The Power Of User-Generated Video Content
    by Greg Swiszcz on May 6, 2024 at 3:28 pm

    Gone are the days of needing professionally made videos for 100% of your video marketing needs.  User-Generated Video Content is becoming a hot commodity and becoming an absolute game-changer for local businesses looking to make their mark.   Unveiling the Magic of User-Generated Video Content Picture this: real people, real experiences, and real stories—all captured The post The Power Of User-Generated Video Content appeared first on Vici Media.

  • How Can You Increase Your Website Conversion Rate?
    by Katie Pray on April 11, 2024 at 2:13 pm

    Digital has a leg up compared to other forms of media because it is more trackable. You can get an idea on what consumers are doing after they see the ad or after they click the ad through what is called a conversion. A conversion is the action someone takes on the advertiser’s website after The post How Can You Increase Your Website Conversion Rate? appeared first on Vici Media.

  • What are You Tube Video Action Ads?
    by Allison Gibson on April 1, 2024 at 2:16 pm

    Ready, set action! This always makes me think of the game growing up, “Red Light, Green Light!”. You hurry up and go when you hear “Green light” headed to base and run and then hear “red light”, and you pump your brakes, and hope the caller does not see you move. And in the world The post What are You Tube Video Action Ads? appeared first on Vici Media.

  • What Are the New Call to Action Buttons with Social Mirror Ads?
    by Katie Pray on March 18, 2024 at 1:02 pm

    When most people heard that Beyonce was making a crossover country album, they went up in arms. Myself, as an avid country music fan, I was pumped! Beyonce is a queen and country music is my jam, so what’s not to love? It’s the best of both worlds! That is also how I feel about The post What Are the New Call to Action Buttons with Social Mirror Ads? appeared first on Vici Media.

  • Unleash the Power of Forms to Amplify Your Strategy
    by Greg Swiszcz on February 26, 2024 at 7:24 pm

    Welcome to the ultimate guide on amplifying your marketing game! Today, we’re diving deep into a tool that might seem modest but packs a mighty punch: forms. Yep, you heard that right! We’re about to explore how forms can be your secret weapon in elevating engagement, gathering insights, and driving conversions like never before. So The post Unleash the Power of Forms to Amplify Your Strategy appeared first on Vici Media.

  • How Can You Advertise Through Amazon?
    by Katie Pray on February 20, 2024 at 2:49 pm

    We all know it. The boxes, the bags, the trucks, the smile logo. I know I’m not only one that has ever seen an Amazon truck pull up to their house and think “well what the heck did I order now?!” What started out as an online store for textbooks has grown into an empire. The post How Can You Advertise Through Amazon? appeared first on Vici Media.

  • Surfing the Waves of Change: Chrome’s Next Move in Phasing Out Third-Party Cookies 🌐🍪
    by Allison Gibson on January 30, 2024 at 1:59 pm

    Grab your virtual surfboards because we’re about to ride the waves of cookie-tracking technology. Chrome, our trusty browser companion, is gearing up for the next big move in its quest for online privacy. What’s the buzz, you ask? Well, it’s all about saying farewell to those sneaky third-party cookies that have been trailing us across The post Surfing the Waves of Change: Chrome’s Next Move in Phasing Out Third-Party Cookies 🌐🍪 appeared first on Vici Media.

  • How does monthly SEO support my business?
    by Greg Swiszcz on January 18, 2024 at 7:33 pm

    In the ever-evolving digital melody, where websites compose the future’s ballad, the significance of Search Engine Optimization (SEO) can’t be overstated. It’s not a fleeting note but a continuous serenade that, when played consistently, orchestrates higher rankings, increased organic traffic, and sustained business growth. In this thorough guide, we’ll immerse ourselves in the multifaceted world The post How does monthly SEO support my business? appeared first on Vici Media.

  • What are Scrolling Banner Ads?
    by Katie Pray on January 8, 2024 at 1:11 am

    Eat. Sleep. Scroll. We all do it. Whether you are mindlessly scrolling social media, scrolling through an article you’re reading, or vigorously scrolling to get to the bottom of a page to just get the darn recipe (this one drives me nuts!), it has just become second nature to scroll. While we are all used The post What are Scrolling Banner Ads? appeared first on Vici Media.

  • Navigating the Healthcare Horizon: LinkedIn’s Vital Role in Connecting with Healthcare Professionals
    by Allison Gibson on December 8, 2023 at 9:28 pm

    In the ever-evolving landscape of healthcare, staying connected is not just a choice but a necessity. With the surge in digital platforms, healthcare professionals are increasingly finding their professional audience on LinkedIn. As a healthcare marketer, understanding and leveraging the power of LinkedIn tools and advertising solutions has become imperative to connect with and convert The post Navigating the Healthcare Horizon: LinkedIn’s Vital Role in Connecting with Healthcare Professionals appeared first on Vici Media.