Our partner media markets and ad agencies can have a Sol Solutions Trainer present your digital capabilities to prospects and clients, either with an in-person Client Seminar or online. There are many different seminars to choose from and you can have us do some or all. It’s a great way to jump start your digital sales funnel! Our client seminars include:
Google Analytics: 5 Reports That Will Transform Your Marketing Data
Learn how you can use the data from your Google Analytics to market and find new customers. We’ll review how to pull an audience overview report, a benchmarking report so you can see how you stack up against your competitors, a page’s report, as well as a demographics and interest report. Become a Google Analytics guru!
Understanding Facebook & Instagram Posts, Ads, & Analytics For Your Business
Learn the tips and tricks for maximizing your Business Page. When is the best time to post? How often? How to interpret your analytics and all the Facebook and Instagram ad types and the whole suite of Facebook advertising platforms including Messenger, Facebook Audience Network and Facebook Marketplace.
Mobile Marketing: The Latest and Greatest Innovations
Learn all the features of mobile marketing including geo-fencing, behavioral/location/brand targeting, dynamically updated ads, weather-triggered ads, geo-retargeting, geo-lookalike targeting, Address Targeting, Audience DNA, and visit tracking. If you’re new to mobile, or a mobile marketing enthusiast, there’s a topic in this webinar for you!
Advanced Digital Marketing Techniques and How to Learn About Your Competitors
Ever wonder what your competitors are doing with digital advertising? We’ll show you some ways to find out what your competitors are doing online. We will also take an in-depth look in how to use some of the more advanced digital advertising products like Native ads, Online Audio, OTT Video, Geo-Framing and Live Chat.
Business To Business Targeting and Recruiting Tools
Trying to reach other businesses to use your product or services? Did you know you can target your ad to people with a specific job title or at a specific business? Got a job to fill? Learn about proven techniques to reach these types of audiences with digital advertising. We’ll cover Native Ads, Facebook job postings, Mobile Conquesting, Behavioral Targeting, Keyword Targeting, and more!
How To Use Video Ads Online
By 2022, it is forecasted that video will account for 82% of all internet traffic, up from 75% today. In this seminar we will cover all the new ways that local businesses can use video to target the consumers they need to reach using the latest digital ad products. Video is no longer just TV and cable!
Smart Phones, Smart Speakers, Smart TVs & Other Smart Advertising
Learn about reaching people when they are streaming audio content (like music and podcasts), Over-The Top (OTT) video streaming on their Smart TVs, as well as all the ways to target people on their smart phones. To compete in today’s world, you’ve got to be SMART!
Amazon Ad Targeting For Businesses Not Selling on Amazon
What? Is that possible? Is it economical? Yes, even if you don’t sell your products or services on Amazon we are able to place your ads on Amazon.com, Amazon owner properties like Fire TV, and on thousands of apps and websites Amazon has partnered with; all using the amazing Amazon targeting data it has about its users. Learn how we can reach your prospective customers by targeting ads to what people search, view or purchase.
What Local Businesses Should Be Doing For SEO Ranking & Your Google My Business Listing
There are things local businesses can do on their own to increase their Search Engine Optimization and get ranked higher on Google search pages for keywords related to your business. Are you maximizing your Google My Business listing? And then there are things that we can help with like your website’s coding, in-bound and out-bound links, directory listings and optimizing for voice searches.
Digital Advertising For Local Businesses
This seminar is for small businesses that want to learn about digital advertising options beyond Pay-Per-Click. We’ll give you an overview on a variety of products. You’ll learn about targeting strategies such as Retargeting, Behavioral Targeting, Keyword Targeting, and Artificial Intelligence and how they can be used to show your advertising to the right audience.