Let’s be blunt. Trying to run digital campaigns for Cannabis businesses around all the restrictions and limited targeting categories has been a bit of a drag in the past. There are now a wealth of targeting options available that we offer, including Native Ads, Display Ads, and Video Ads .
Do you want to reach people who are marijuana legalization advocates? What about people looking at both Leafly Reviews, and Weedmaps online or in apps? How about people searching general topics of marijuana? We have categories for that.
Another huge opportunity for targeting? Consumers interested in using Cannabis in place of over-the-counter or even prescriptions medicines for common ailments. Check out this Nielsen study showing just how interested!
We now have targeting categories to reach the exact audience you are looking for!
Check out these options:
Pain Relievers > Headache/Pain Reliever
Headache and Migraine
Headache & Migraine Medications
Headache and Migraine Sufferers
Back Pain Medications
Back Pain Sufferers
Head & Neck Surgery
Rheumatoid Arthritis Medications
Daily Aspirin Therapy
Arthritis and Bones
Arthritis, Moderate to Severe
Menstrual Period & Ovulation
Menstrual Cramp Relief
General Aches and Pains
Inability to Fall Asleep
Treatment – Insomnia
Smoking Cessation Intenders
Has Tried To Give Up Smoking In Last 12 Months
Trying to Quit Smoking
Now that you are armed with amazing targeting options, what products allow you to you run ads for Marijuana?
Here are some fantastic options:
Native ads, ads that go across all devices and match the look, feel, and visual context of the website or app where they are seen. (link to vici product pages or blogs on each product)
Artificial Intelligence is showing your display or video ads to people across all devices, using machine learning to target consumers based on who is engaging with the ad. (link)
Keyword Targeting, showing your display or video ads on webpages that contain keywords related to your business, across all devices. (Link)
Behavioral Targeting, showing your display or video ads to specific consumers based on their previous on-line behavior, across all devices. (Link)
All-Device Geo-Fencing and Geo-Retargeting, drawing a virtual fence around an area or location and showing your display or video ad, to people inside that “fence” and continuing to follow them and show them your ads across all devices.
Video Pre-roll and OTT, where we use your :15 or :30 video to target people on thousands of websites that offer video programming including streaming across all devices, even Connected TV.
Also, keep in mind the benefits from doing an SEO Campaign to increase your visibility with Google and other search engines or Live Chat options as well.