Digital Out-Of-Home (DOOH) is reaching people when they are off-line going about their daily business (shopping, dining out, getting gas, at an ATM, in an elevator, at a movie).  It’s about getting your message to people wherever they are and whenever, across public digital screens, on a local level. Key takeaways from this article: DOOH […] The post What is Digital Out-Of-Home and does it work? appeared first on Vici Media Inc..

In the world of digital advertising, there are a lot of buzzwords, acronyms and just plain jargon.   Sometimes it can seem challenging or overwhelming to keep up to date and stay on top of all of these terms.   The good news?  It doesn’t have to be complicated.  It doesn’t have to be difficult.  We’ve prepared […] The post Digital Advertising Terms You Need To Know appeared first on Vici Media Inc..

Ah, objections. The moment a potential client crosses their arms, raises an eyebrow, and says, “But why should I?”  Here’s a little secret: objections aren’t obstacles—they’re golden opportunities.  Think of objections like plot twists in a blockbuster movie. Without them, the hero (that’s you) wouldn’t get to showcase their skills, deliver a mic-drop moment, […] The post Digital Advertising Objections? Bring ‘Em On! appeared first on Vici Media Inc..

It’s a whole new ballgame with SEO since AI platforms have gained in dominance.  Google’s recent core updates emphasized originality and relevance to rank high on a search page.  Meaning you will be rewarded for content that offers unique insights and value rather than relying on generic or AI-generated material. Businesses should focus on creating […] The post Are You Ready For SEO In The Age Of AI? appeared first on Vici Media Inc..

Native ads work because they seamlessly blend into the look and feel of the platforms where they appear, capturing over twice the attention of traditional banner ads while building trust through educating and informing. With trends like branded native video hotter than ever, combined with content-driven landing pages, Native ads are set to remain a […] The post What’s The Lay Of The Land For Native Advertising This Year? appeared first on Vici Media Inc..

We wanted to dig in and give you some insights into digital marketing trends that businesses should consider in 2025, focusing on strategies such as social media video, SEO (and how AI now impacts it and zero-click searches), and OTT (over-the-top) advertising. We will also talk about how to use AI tools for content […] The post What Digital Trends Should I Use In 2025? appeared first on Vici Media Inc..

Mirror Mirror on the wall, who is the fairest digital product of all? Social Mirror Ads! A game-changing ad format that mirrors the look and feel of social media platforms but is displayed across the web and apps, making it a versatile and powerful tool for reaching your audience. Key Take Aways From This […] The post Social Mirror Ads: How Have They Changed? appeared first on Vici Media Inc..

We often hear, “I don’t want my ads showing up in gaming apps.”  But here’s the truth: if you’re not advertising in mobile games, you’re leaving significant opportunities on the table. Key Takeaways From This Article: Diverse Audience: Mobile gaming attracts a wide demographic, with 43% of players aged 43 and older, and a nearly […] The post Why Mobile Gaming Ads Deserve Your Attention appeared first on Vici Media Inc..

The holiday shopping season is the Super Bowl of retail. Every brand, big or small, is vying for consumer attention, and traditional advertising methods just aren’t cutting it anymore. Enter Connected TV (CTV) and Over-The-Top (OTT) advertising, a game-changing strategy that allows brands to meet shoppers right where they are—on their favorite streaming platforms. And […] The post How Connected TV Caters to Holiday Shopping for Eager Consumers appeared first on Vici Media Inc..

It’s that time of year where we are all busy with all the things. From Thanksgiving through the end of the year, it seems like there is always something going on from holiday parties, kids holiday events at school, or just daily life. There is no doubt that retailers love this time of year, but […] The post How Restaurants Can Best Use Digital Advertising appeared first on Vici Media Inc..

With six locations in a competitive market, a local credit union set out to capture the seasonal demand for RV loans as summer approached. Building on its established branding in the community through ongoing radio and digital campaigns, the credit union partnered with Vici Media to refocus its strategy and reach ambitious new goals. Strategy: […] The post Local Credit Union finds success increasing RV Loans with Facebook campaign appeared first on Vici Media Inc..

An outdoor shopping and dining complex sought to enhance local tourism, driving customers to their stores and restaurants. With a focus on delicious food and unique shopping opportunities, they partnered with Vici Media to launch a strategic marketing campaign that highlighted exciting promotions, including grand openings and seasonal events, to attract visitors. Strategy: Connecting with […] The post Digital Campaign Makes Waves at Waterfront Shopping and Dining Complex: Facebook Campaign Delivered Sand-sational Results! appeared first on Vici Media Inc..

Attracting prospective students and their families to local colleges is no easy task in today’s competitive academic landscape. A local community college recently partnered with Vici Media to raise awareness and boost enrollment, focusing on high school students, parents, and individuals seeking continuing education or certificates. Their goal was to craft a message of inclusivity, […] The post Digital Campaign Educates Seniors About Local Community College: Student Recruiting appeared first on Vici Media Inc..

As the world continues to adapt to new norms, a technology company faced a pivotal decision: how to transition their annual in-person event to a virtual format. Each year, this organization hosts a polyglot technology conference, celebrating the tools, processes, and people that make open-source innovation possible. With a diverse audience of designers, developers, decision-makers, […] The post Technology Company Promotes Virtual Event Utilizing Facebook and Display appeared first on Vici Media Inc..