You closed the deal—congratulations! But you’re not done. Now comes the real work: delivering results that match your client’s expectations. Selling a digital advertising campaign is just the beginning. What happens next can make or break your relationship with your client. This post-sale process is crucial to ensure the success of the campaign and build […] The post You Sold It, Now What? A Post-Sale Playbook for Digital Advertising Success appeared first on Vici Media Inc..

  Let’s be honest: our phones go everywhere with us. From the office to the couch, the grocery store to the bathroom (yes, really), mobile devices are an extension of ourselves—and our behavior proves it. According to smartphone usage data, over 80% of Americans own a smartphone, and they check it an average of 96 […] The post Mobile Conquesting: The Smarter Way to Reach Your Audience on the Go appeared first on Vici Media Inc..

B2B companies often overlook digital advertising, yet building brand awareness is crucial since most buyers aren’t ready to purchase immediately and need multiple interactions before making a decision. Tools like the B2B Buyer’s Scan offer data-driven insights that help tailor marketing and sales strategies to effectively reach and convert business decision-makers.   Key Takeaways From […] The post Think B2B Companies Don’t Need Digital Advertising—Or Do They? appeared first on Vici Media Inc..

Everyone is talking about AI – but HOW should you use it?  What platforms work best for digital marketers?  Let’s do a deep dive into how you can practically use AI in your digital marketing. Key Takeaways from this article: How AI can be used effectively in targeting digital ads Which AI platforms can […] The post “From Mad Men to Machines: How Has AI Transformed Digital Advertising?” appeared first on Vici Media Inc..

Let’s be real—job seekers today aren’t just scrolling through job sites hoping to stumble upon their dream job. Just like passive job seekers, they’re on social media, streaming videos, listening to podcasts, and casually swiping through content on their mobile devices. If businesses aren’t reaching them where they actually are, they’re missing out on top […] The post Reaching Job Seekers Where They Are: The Digital Recruitment Revolution appeared first on Vici Media Inc..

Advertising for banks and credit unions doesn’t have to be complicated. Whether you’re a small community bank or a large financial institution, there are proven strategies to help you stand out, connect with your audience, and increase customer loyalty. The key? Understanding where your audience is and how they interact with digital media. Key Takeaways […] The post Digital Advertising For Banks and Credit Unions: How To Attract and Retain Customers appeared first on Vici Media Inc..

Digital Out-Of-Home (DOOH) reaches people when they are offline, across public digital screens, on a local level. Key takeaways from this article: DOOH is an advanced version of traditional Out-Of-Home (OOH) advertising that leverages digital screens in public places. It offers dynamic, real-time content updates and is highly effective at reaching consumers in their daily […] The post What is Digital Out-Of-Home and does it work? appeared first on Vici Media Inc..

In the world of digital advertising, there are a lot of buzzwords, acronyms and just plain jargon.   Sometimes it can seem challenging or overwhelming to keep up to date and stay on top of all of these terms.   The good news?  It doesn’t have to be complicated.  It doesn’t have to be difficult.  We’ve prepared […] The post Digital Advertising Terms You Need To Know appeared first on Vici Media Inc..

Ah, objections. The moment a potential client crosses their arms, raises an eyebrow, and says, “But why should I?”  Here’s a little secret: objections aren’t obstacles—they’re golden opportunities.  Think of objections like plot twists in a blockbuster movie. Without them, the hero (that’s you) wouldn’t get to showcase their skills, deliver a mic-drop moment, […] The post Digital Advertising Objections? Bring ‘Em On! appeared first on Vici Media Inc..

It’s a whole new ballgame with SEO since AI platforms have gained in dominance.  Google’s recent core updates emphasized originality and relevance to rank high on a search page.  Meaning you will be rewarded for content that offers unique insights and value rather than relying on generic or AI-generated material. Businesses should focus on creating […] The post Are You Ready For SEO In The Age Of AI? appeared first on Vici Media Inc..

Native ads work because they seamlessly blend into the look and feel of the platforms where they appear, capturing over twice the attention of traditional banner ads while building trust through educating and informing. With trends like branded native video hotter than ever, combined with content-driven landing pages, Native ads are set to remain a […] The post What’s The Lay Of The Land For Native Advertising This Year? appeared first on Vici Media Inc..

We wanted to dig in and give you some insights into digital marketing trends that businesses should consider in 2025, focusing on strategies such as social media video, SEO (and how AI now impacts it and zero-click searches), and OTT (over-the-top) advertising. We will also talk about how to use AI tools for content […] The post What Digital Trends Should I Use In 2025? appeared first on Vici Media Inc..

Mirror Mirror on the wall, who is the fairest digital product of all? Social Mirror Ads! A game-changing ad format that mirrors the look and feel of social media platforms but is displayed across the web and apps, making it a versatile and powerful tool for reaching your audience. Key Take Aways From This […] The post Social Mirror Ads: How Have They Changed? appeared first on Vici Media Inc..

We often hear, “I don’t want my ads showing up in gaming apps.”  But here’s the truth: if you’re not advertising in mobile games, you’re leaving significant opportunities on the table. Key Takeaways From This Article: Diverse Audience: Mobile gaming attracts a wide demographic, with 43% of players aged 43 and older, and a nearly […] The post Why Mobile Gaming Ads Deserve Your Attention appeared first on Vici Media Inc..