We often hear, “I don’t want my ads showing up in gaming apps.” But here’s the truth: if you’re not advertising in mobile games, you’re leaving significant opportunities on the table. When we say “gaming apps” you’re probably envisioning a Gen Z guy playing Minecraft on his phone.  Nope!  A new survey of 207,500 North […] The post Why Mobile Gaming Ads Deserve Your Attention appeared first on Vici Media Inc..

The holiday shopping season is the Super Bowl of retail. Every brand, big or small, is vying for consumer attention, and traditional advertising methods just aren’t cutting it anymore. Enter Connected TV (CTV) and Over-The-Top (OTT) advertising, a game-changing strategy that allows brands to meet shoppers right where they are—on their favorite streaming platforms. And […] The post How Connected TV Caters to Holiday Shopping for Eager Consumers appeared first on Vici Media Inc..

It’s that time of year where we are all busy with all the things. From Thanksgiving through the end of the year, it seems like there is always something going on from holiday parties, kids holiday events at school, or just daily life. There is no doubt that retailers love this time of year, but […] The post How Restaurants Can Best Use Digital Advertising appeared first on Vici Media Inc..

With six locations in a competitive market, a local credit union set out to capture the seasonal demand for RV loans as summer approached. Building on its established branding in the community through ongoing radio and digital campaigns, the credit union partnered with Vici Media to refocus its strategy and reach ambitious new goals. Strategy: […] The post Local Credit Union finds success increasing RV Loans with Facebook campaign appeared first on Vici Media Inc..

An outdoor shopping and dining complex sought to enhance local tourism, driving customers to their stores and restaurants. With a focus on delicious food and unique shopping opportunities, they partnered with Vici Media to launch a strategic marketing campaign that highlighted exciting promotions, including grand openings and seasonal events, to attract visitors. Strategy: Connecting with […] The post Digital Campaign Makes Waves at Waterfront Shopping and Dining Complex: Facebook Campaign Delivered Sand-sational Results! appeared first on Vici Media Inc..

Attracting prospective students and their families to local colleges is no easy task in today’s competitive academic landscape. A local community college recently partnered with Vici Media to raise awareness and boost enrollment, focusing on high school students, parents, and individuals seeking continuing education or certificates. Their goal was to craft a message of inclusivity, […] The post Digital Campaign Educates Seniors About Local Community College: Student Recruiting appeared first on Vici Media Inc..

As the world continues to adapt to new norms, a technology company faced a pivotal decision: how to transition their annual in-person event to a virtual format. Each year, this organization hosts a polyglot technology conference, celebrating the tools, processes, and people that make open-source innovation possible. With a diverse audience of designers, developers, decision-makers, […] The post Technology Company Promotes Virtual Event Utilizing Facebook and Display appeared first on Vici Media Inc..

Every second, millions of Amazon Prime users are tuning in to binge-watch their favorite shows, stream live sports, or catch the latest blockbuster. Now, imagine your brand joining them on this journey, seamlessly integrated into a premium entertainment experience. With Amazon Prime, you’re not just reaching an audience—you’re engaging a highly attentive and loyal community.  […] The post Can local businesses advertise with Amazon Prime? appeared first on Vici Media Inc..

SKIM THIS ARTICLE Digital Out-of-Home (DOOH) advertising is transforming public spaces by integrating technology into traditional advertising formats, creating more engaging and interactive experiences for consumers. The rise of smart devices and screens in various environments enhances targeted advertising, enabling brands to reach specific audiences based on location, time, and demographics. DOOH is poised for […] The post Smart Phones, Smart TVs, Smart Speakers—and now Smart Out-Of-Home. Welcome to Digital Out-Of-Home (DOOH) appeared first on Vici Media Inc..

There is so much more to social media than meets the eye. It’s a great way to keep up with family and friends, a great place to learn some neat “hacks”, and it’s an easy place to get recipes. According to Forbes, the average person has 8.4 social media accounts globally, and 7.1 in the […] The post How is the Consumer Usage of Social Media Changing? appeared first on Vici Media Inc..

Trust defined by Merriam-Webster: “reliance on the character, ability, strength, or truth of someone or something; one in which confidence is placed”. Why would someone buy from you if they don’t trust you?  Sounds pretty simple to understand, right?  In business, we need to ensure that we are doing what we can to build and […] The post How can you boost trust with branded video content? appeared first on Vici Media Inc..

In today’s digital landscape, where competition is fierce and attention spans are short, the difference between winning over a potential client and losing them to a competitor often comes down to one thing: research. Understanding your prospects, their industry, and their unique challenges isn’t just an advantage—it’s a necessity. When you take the time to […] The post Research is King for Digital Prospects appeared first on Vici Media Inc..

Growing up, my family consisted of my dad, my mom, my older brother, and myself. My parents had their own general contracting business up until they retired six years ago, so my brother and I had the privilege of watching firsthand the ups and downs of owning your own business. My brother now has a […] The post How Do You Sell Digital to Younger Buyers? appeared first on Vici Media Inc..

“Why is it so hard to find employees to come work for my company?”  “We’ve had these positions open for months.”  “We can’t find the right people to fill this position.”   “What do we do?” Sound familiar?  So many companies, large and small, are having difficulty filling positions.  These positions range from general customer […] The post How do I use Digital Advertising for Recruitment? appeared first on Vici Media Inc..