In today’s interconnected world, consumers are constantly engaging with digital screens, from the devices in their pockets to the displays in their homes. Now, outdoor advertising has joined the digital revolution, transforming static billboards into dynamic, programmatic platforms. Digital Out-Of-Home (DOOH) advertising has emerged as one of the fastest-growing programmatic channels, with global expenditures projected […] The post Laptops, Desktops, Tablets, Smart Phones, Smart TVs, Smart Speakers—and now Smart Out-Of-Home. Welcome to Digital Out-Of-Home (DOOH) appeared first on Vici Media Inc..

There is so much more to social media than meets the eye. It’s a great way to keep up with family and friends, a great place to learn some neat “hacks”, and it’s an easy place to get recipes. According to Forbes, the average person has 8.4 social media accounts globally, and 7.1 in the […] The post How is the Consumer Usage of Social Media Changing? appeared first on Vici Media Inc..

Trust defined by Merriam-Webster: “reliance on the character, ability, strength, or truth of someone or something; one in which confidence is placed”. Why would someone buy from you if they don’t trust you?  Sounds pretty simple to understand, right?  In business, we need to ensure that we are doing what we can to build and […] The post How can you boost trust with branded video content? appeared first on Vici Media Inc..

In today’s digital landscape, where competition is fierce and attention spans are short, the difference between winning over a potential client and losing them to a competitor often comes down to one thing: research. Understanding your prospects, their industry, and their unique challenges isn’t just an advantage—it’s a necessity. When you take the time to […] The post Research is King for Digital Prospects appeared first on Vici Media Inc..

Growing up, my family consisted of my dad, my mom, my older brother, and myself. My parents had their own general contracting business up until they retired six years ago, so my brother and I had the privilege of watching firsthand the ups and downs of owning your own business. My brother now has a […] The post How Do You Sell Digital to Younger Buyers? appeared first on Vici Media Inc..

“Why is it so hard to find employees to come work for my company?”  “We’ve had these positions open for months.”  “We can’t find the right people to fill this position.”   “What do we do?” Sound familiar?  So many companies, large and small, are having difficulty filling positions.  These positions range from general customer […] The post How do I use Digital Advertising for Recruitment? appeared first on Vici Media Inc..

It’s the sound we interpret a clock to make. It’s also a lyric that is used in a lot of songs, especially country songs. It’s also a social media platform that has taken several countries by storm, and that is TikTok. TikTok is a video sharing app where users can create and share short videos […] The post How Can You Use TikTok for Advertising? appeared first on Vici Media Inc..

Are you flying blind with your digital campaigns? No you are not! The magic lies within the monthly review! Let’s unravel the ultimate question of, “Is it working?” Well first before we determine that, we need to know what are we measuring to determine success and make that the focus of a campaign reporting review. […] The post Why Monthly Reports Are Your Campaign’s Best Friend appeared first on Vici Media Inc..

Investment Marks the Formation of Rockbridge’s New Digital Media Platform DETROIT, MI, June 5, 2024 – Rockbridge Growth Equity (“Rockbridge” or “the Firm”), a partnership-oriented middle market private equity firm with a differentiated approach to building and growing companies, today announced that it has made a majority investment in Vici Media Inc. (“Vici” or the […] The post Rockbridge Growth Equity Makes Significant Growth Investment in Vici Media appeared first on Vici Media Inc..

It’s hard to believe that in just six months we will be voting for the 47th president of the United States, along with several other positions. It’s also hard to believe that the political ads have already started. It feels like we just got over them, and I’m already seeing and hearing political ads for […] The post How Can Political Candidates Use Digital for the 2024 Election? appeared first on Vici Media Inc..

Gone are the days of needing professionally made videos for 100% of your video marketing needs.  User-Generated Video Content is becoming a hot commodity and becoming an absolute game-changer for local businesses looking to make their mark.   Unveiling the Magic of User-Generated Video Content Picture this: real people, real experiences, and real stories—all captured […] The post The Power Of User-Generated Video Content appeared first on Vici Media Inc..

Digital has a leg up compared to other forms of media because it is more trackable. You can get an idea on what consumers are doing after they see the ad or after they click the ad through what is called a conversion. A conversion is the action someone takes on the advertiser’s website after […] The post How Can You Increase Your Website Conversion Rate? appeared first on Vici Media Inc..

Ready, set action! This always makes me think of the game growing up, “Red Light, Green Light!”. You hurry up and go when you hear “Green light” headed to base and run and then hear “red light”, and you pump your brakes, and hope the caller does not see you move. And in the world […] The post What are You Tube Video Action Ads? appeared first on Vici Media Inc..

When most people heard that Beyonce was making a crossover country album, they went up in arms. Myself, as an avid country music fan, I was pumped! Beyonce is a queen and country music is my jam, so what’s not to love? It’s the best of both worlds! That is also how I feel about […] The post What Are the New Call to Action Buttons with Social Mirror Ads? appeared first on Vici Media Inc..