How Connected TV Caters to Holiday Shopping for Eager Consumers
The holiday shopping season is the Super Bowl of retail. Every brand, big or small, is vying for consumer attention, and traditional advertising methods just aren’t cutting it anymore. Enter Connected TV (CTV) and Over-The-Top (OTT) advertising, a game-changing strategy that allows brands to meet shoppers right where they are—on their favorite streaming platforms. And according to eMarketer, Digital Video Viewing Surpasses Traditional TV Viewing, so it is the prime place to be.
Here’s how CTV ads are catering to eager holiday shoppers and why it’s a must-have tool in your marketing strategy this season.
Why Holiday Shoppers Love CTV Ads
According to a recent article from SalesFuel, holiday shoppers are not only engaged but excited by CTV advertising. Unlike traditional commercials that interrupt their experience, CTV ads are seamlessly integrated into the streaming environment, making them feel less intrusive and more tailored.
- Targeted Messaging: CTV allows brands to deliver highly personalized ads based on user behavior, interests, and even location. For example, a shopper browsing for home décor might see ads for festive ornaments, mantle decor or cozy-smelling holiday candles with our behavioral targeting.
- Some of the behavioral targeting examples include:
- Black Friday & Cyber Monday Shoppers
- Black Friday / Cyber Monday Online Spender
- Black Friday
- Black Friday Shoppers
- Black Friday & Cyber Monday – Home Electronics
- Black Friday & Cyber Monday – Fashion
- Black Friday & Cyber Monday – Travel
- Black Friday Shoppers – Electronics
- Black Friday Shoppers – Electronics Offer Seekers
- Black Friday Online Shoppers – Apparel Offer Seekers
- Black Friday Online Shoppers – Kids Offer Seekers
- Black Friday Shopping Enthusiast
- Black Friday Fashion and Beauty
- Cyber Monday Shoppers
- Christmas
- Small Business Saturday
- Affluent Christmas & Holiday Shoppers
- Christmas – Celebration Planners
- Christmas – Decorating Enthusiasts
- Holidays > Buying Presents > November through DecemberHolidays > Buying Presents > Multiple Weeks prior
- Holidays > Buying Presents > 2-3 weeks prior to Christmas
- Holidays – Hanukkah
- Hanukkah celebration planners
- Hanukkah decoration shoppers
- Holidays – Kwanzaa
- Winter Holiday > Celebration Planners
- Winter Holiday > Movie Goers
- Winter Holiday > Decorating Enthusiasts
As you can see there are many ideal targets to choose from.
- High Engagement Rates: Streaming audiences are more attentive. They’re not flipping channels or distracted by background noise; they’re tuned in, making them more receptive to your holiday campaigns. And with 100% of our ads running on connect TVS (the big screens), this audience is pretty connected!
- Visit Attribution: On-site visits to your business can be tracked for people who have been served your ad on their Connected TV. How does this work? A tracking pixel </> is embedded into the ad creative which associates the user with a universal profile which matches the person with all their devices. When the user who has been served the ad with the tracking pixel (on any device) then goes to the client’s location with their mobile phone their mobile device ID is matched back to the original ad ID number through the embedded pixel.
And at Vici we have several OTT options available. OTT with behavioral targeting, AI targeting, custom audience matching and lookalike targeting that appear on many top publishers all on connected TVs which considering the most premium inventory.
Amazon OTT. Leverage the power of Amazon targeting on top tier inventory including Fire TV, Twitch and Amazon Network Publishers and now Amazon Prime Video.
Prime Video has a significant audience appeal, with 71% of its viewers falling within the 18-49 age range. Its gender demographics show a fairly even split, with 47% of watchers being male and 52% female. Prime Video stands out as the largest premium ad-supported streaming service, providing advertisers with unparalleled reach.
The platform’s average unique audience compared to other streaming services is 47%, as nearly half of its viewers are exclusive to Prime Video and can’t be reached elsewhere. On average, users watch 16 hours of content per month. Prime Video ads are designed to maximize impact—they are full screen, sound-on, non-skippable, and non-clickable. Furthermore, the ad-supported viewers on Prime Video tend to be more affluent, educated, and informed than the general population. A notable 25% of these viewers have a household income of $150,000 or more, 18% hold a college degree, and 27% are more likely to be informed shoppers.
Last but not least, Social Mirror OTT.
Social Mirror OTT is very different from “regular” OTT ads. For one thing, it looks different! In addition to the video on the connected TV screen, which can be vertical or horizontal, also on screen, while the video is playing, is the client’s logo, headline, description, and a QR code. The QR code, when scanned with a mobile phone, can take the viewer to the client’s website or be a scan-to-call, scan-to-email or scan-to-map.
We can take any video the client has posted on any of the 8 social platforms we work with, and from that create the Social Mirror OTT ad!
Talk about easy!
Why Your Brand Needs CTV This Holiday Season
The numbers don’t lie: holiday shoppers are loving Connected TV ads because they offer a personalized, engaging, and convenient shopping experience. As a brand, leveraging this powerful medium allows you to connect with your audience in a way that’s both impactful and measurable.
With our advanced OTT capabilities, we help businesses unlock the full potential of CTV advertising. Hyper-targeted campaigns that are designed to drive results. This holiday season, don’t just advertise—connect.
Ready to light up your holiday campaigns? Let’s talk about how our OTT solutions can help you make this season your most successful yet.
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