Mobile Conquesting: The Smarter Way to Reach Your Audience on the Go

Let’s be honest: our phones go everywhere with us. From the office to the couch, the grocery store to the bathroom (yes, really), mobile devices are an extension of ourselves—and our behavior proves it. According to smartphone usage data, over 80% of Americans own a smartphone, and they check it an average of 96 times a day.

That’s nearly 100 chances a day to reach your ideal customer—if you’re using the right digital tools.

Enter Mobile Conquesting

This isn’t your average mobile ad tactic. It’s a powerful, hyper-targeted digital advertising strategy that leverages behavioral, geographic, and demographic data to deliver the right message to the right person, exactly when and where it matters most.

Key Takeaways from this article:

• Understand Mobile Conquesting
• Learn how behavioral targeting works
• Find out how Geo-Fencing & Geo-Retargeting can support your efforts
• Identify other uses for Mobile Conquesting

What is Mobile Conquesting?

Mobile Conquesting is a digital advertising strategy that targets users on their mobile devices using a mix of behavioral data, real-time location information, and demographic insights. Ads can be served in the form of static banners, videos, or even dynamic scrolling banners, and they appear on websites and apps that users are already visiting.

But Mobile Conquesting is more than just where your ads show up—it’s who sees them, and why.

The platform uses massive amounts of data to categorize users based on their habits, both online and offline. From the places they go, the apps they use, the forms they fill out, to the things they buy, this behavioral footprint helps advertisers reach a precise audience based on real intent.

Behavioral Targeting: Reaching People Based on Real Actions

Unlike basic demographic targeting, behavioral targeting with Mobile Conquesting goes deeper. It includes:

• Online Actions: What users browse, shop for, read, and engage with on their phones.
• Offline Actions: Where people physically go with their phones—stores, restaurants, events, gyms, and more.
• Lifestyle & Interest Categories: Based on a user’s digital and real-world patterns.

Some of the 500+ behavioral targeting categories include:

• Fitness Enthusiasts
• DIYers
• Pet Owners
• Luxury Auto Shoppers
• Millennials
• Golfers
• Spa Enthusiasts
• Business Travelers
• Fast Casual Diners
• Outdoor Enthusiasts

This allows businesses to create ads that feel relevant, timely, and personalized—because they are.

Geo-Fencing & Geo-Retargeting: The Power of Location

Imagine being able to show your ads to someone while they’re inside your competitor’s store. That’s exactly what Geo-Fencing allows you to do.

Geo-Fencing is the process of drawing a virtual perimeter around a real-world location. Once a person enters that geo-fenced zone with their mobile phone and is actively browsing, they become eligible to receive your ad.

Here’s how it works:

1. A customer walks into a location you’ve geo-fenced (a competitor’s store, a venue, a tradeshow, etc.).
2. They’re served your ad—or tagged for retargeting later.
3. After they leave, your ad continues to follow them across apps and websites they use. This is Geo-Retargeting.
4. You can even expand to reach others in that customer’s neighborhood using Lookalike Targeting, which helps build brand recognition in the communities where your ideal customers live.

Weather Triggered Ads

Want to advertise your roofing service only when a storm is in the forecast? With Weather Triggered Ads, you can launch or pause campaigns based on:

• Temperature changes (HVAC companies love this!)
• Rain or snow conditions (food delivery services love this, deliver food when users do not want to be mobile!  Movie theaters too!)
• Wind speeds (roofers and other home services love this)
• Weather alerts (flood, extreme heat, etc.) (Generator rental/sales companies love Hurricane Force Wind or Inland Hurricane alerts)

These ads are only served when the selected condition is met in your target geography—making them a powerful tool for seasonal businesses or those impacted by weather.

Address Targeting & Retargeting: Like Direct Mail, But Smarter

Do you have a list of customers or prospects? With Address Targeting, you can show mobile ads directly to those people while they’re at home—and keep showing ads to them even after they leave their house.

Think of it as the digital version of direct mail, but instead of hoping someone checks their mailbox, your message shows up in the palm of their hand. Address targeting works especially well for political campaigns, real estate professionals, and local service providers.

To run an address-targeting campaign:

• You need a list of at least 500 physical addresses.
• You can split your list for multiple ad creatives.
• All ads are mobile display or video and run with the same pricing model as other Mobile Conquesting strategies.

Cross-Platform Targeting: Follow Them Across Devices

Once someone sees your mobile ad, how do you stay top-of-mind when they switch devices?

Cross-Platform Targeting solves that by using a Universal Pixel to identify users across different ad platforms. This means your ad can follow them from their phone to their tablet, to their desktop, or even connected TV.

This boosts conversion rates since many users still complete purchases or inquiries on larger screens.

On-Site Visit Tracking: Measure Real Foot Traffic

Mobile Conquesting can track users who have seen your ad and then visited your physical location within two weeks.

This is done through GPS-enabled mobile devices, and only counts verified visits (users must be browsing and have GPS on). These metrics are shown in your monthly reports and are verified by third-party systems.

That means you’re not just guessing whether your ads worked—you know they did.

DNA Reports: Know Your Audience

When you use geo-fencing, you gain access to detailed DNA Reports. These reports break down the top 10 characteristics of people who either clicked on your ad or visited your location.

You’ll learn things like:

• Age and gender breakdowns
• Household income levels
• Behavioral categories they belong to

Use this insight to improve your messaging, adjust your targeting, or upsell to similar audiences in future campaigns.

Creative Options: Let Your Ads Shine

Mobile Conquesting supports several creative formats:

• Static Display Ads – standard mobile banners
• Scrolling Banner Ads – dynamic messages with real-time distance to the nearest location
• Video Ads – 15-30 second mobile-optimized video

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Final Thoughts: Is Mobile Conquesting Worth It?

Absolutely.

Mobile Conquesting isn’t just another ad platform—it’s a full-funnel mobile solution that:

• Reaches highly targeted audiences
• Leverages location and behavior-based data
• Tracks actual foot traffic and ROI
• Works across devices and platforms

Whether you want to drive customers into your store, increase brand awareness, or stay in front of your most valuable leads, Mobile Conquesting gives you the tools to do it efficiently—and effectively.

Let’s get your campaign rolling.

The post Mobile Conquesting: The Smarter Way to Reach Your Audience on the Go appeared first on Vici Media Inc..

Think B2B Companies Don’t Need Digital Advertising—Or Do They?

B2B companies often overlook digital advertising, yet building brand awareness is crucial since most buyers aren’t ready to purchase immediately and need multiple interactions before making a decision. Tools like the B2B Buyer’s Scan offer data-driven insights that help tailor marketing and sales strategies to effectively reach and convert business decision-makers.

Key Takeaways From this Article:

• B2B buyers need familiarity – If a business hasn’t heard of you, they’re less likely to take your sales call seriously. Advertising builds that critical name recognition.

• Most B2B buyers aren’t ready to purchase right now – Only 5% are in-market at any given time, which makes consistent brand presence essential.

• Sales teams benefit from insight too – Knowing what buyers look for in a salesperson and what triggers them to act helps improve the first interaction.

• Good marketing isn’t just for consumers – B2B companies that prioritize advertising are more likely to build trust, credibility, and long-term client relationships.

Back when I was selling radio, one of my favorite things was being able to get creative with advertisers and the segments or programming that we could tie them into. I am a sucker for a play on words, so a few I always loved were having a car dealer sponsor a segment called “the keys to the game”, or a having an HVAC company sponsor a segment called “who’s hot and who’s not”. When I first started selling, I remember trying to get a company to sponsor a segment called “rapid fire”, so I opened up the phone book and called all the fire-related businesses that were listed. When I got ahold of one of them, it was a B2B company, and they said the phrase you’ve heard a million times before; “I don’t need to advertise because I sell to other businesses.” My response to them ended in a new business deal for $9,000!

One of the things I had said to the business owner was, “what happens when your sales team calls on other businesses? If THAT business owner has never heard of YOUR business, chances are they won’t give you the time of day.” B2B buyers have an average of 27 interactions with vendors before making a purchase decision. Through advertising, B2B companies can increase their branding and awareness with other companies so they are familiar with their name when they are calling potential customers. Also, with only 5% of B2B buyers being active in the market to purchase at any given time, it underscores how important it is for brands to keep up on their top of mind awareness.

Since B2B advertising can be more complex and isn’t as streamlined as B2C advertising, something that can help build your case and tell a story is pulling some research through a B2B Buyer’s Scan. There are over 100 different categories of B2B buyers and purchasers that we can pull from, and this report will help fine tune how to reach those people by looking at what they are interested in by giving us Marketing Profile Information which consists of:

• What advertising mediums does the targeted buying audience respond to most?
• Once they have seen an ad, what do these potential buyers do next?
• What is most likely to get those buyers to share their contact info and become a lead?
• What actions are most likely to get those buyers to consider the product or service?

From there, we can also see information about the B2B buying process for that type of product or service by looking at what is called Buyer Process Information:

• Before meeting with the vendor, what activities do these buyers do first?
• What are their attitudes about the buying process?
• When researching a new vendor, what influences these buyers?
• What do they look for when researching info on the salesperson?
• What types of things are “deal breakers” for these buyers when dealing with a salesperson?

For example, if you are meeting with a client that sells heavy equipment and they want to reach people that would purchase from them, business like contractors, landscapers, or municipalities, we could pull the B2B Buyer Scan report on “Heavy Equipment Lessors/Buyers”, which by definition are “business decision makers focused on acquiring or leasing heavy machinery to support their operational needs”.

The first report pulled is a marketing profile which shows what advertising mediums Heavy Equipment Lessors/Buyers respond to. In this example, sponsored search results ads and social media network are in the top three forms of media.

Another report is showing once that buyer has seen an ad, what is the next action they take? This is called the Response Method report and in this case, 55% click on an online ad that they saw, and 64% did an internet search. This is great information to share with a B2B company that you’re talking to because it shows that customer journey from a B2B perspective.

Next it will show something called Lead Generation, which is considered Top of the Funnel. This lists out what contact information that buyer is willing to share with a vendor in order to get free access to various incentives. In this example, the number one answer is price discounts. When it comes to people buying or leasing heavy equipment, they are driven by price discounts and promotional offers. This is great to be able to share with a heavy equipment dealer so they can tailor their advertising, promotions, or offers towards what their target audience is most interested in and what will get them to act.

Next it will show Consideration Triggers, which is Middle of the Funnel. This is stating that in the past year, the following activities from a vendor or supplier lead the buyer to increase their consideration of that product service. In this example, when a company is referenced by an industry expert, that is something that is important to these types of buyers, or even meeting them at a trade conference, or providing value to them through a webinar are all ways that help a buyer become more attracted to a brand.

Something else these reports can show are attitudes about the buying process when it comes to meeting with new suppliers. In this case, if you are working with a heavy equipment dealer, the number one thing they do during the buying process is discuss their problem with their current supplier. They also create a list of what they think of the most viable solution, they attempt to solve the problem with their current resources, and then they conduct online research of all the various suppliers and vendors.

From there, you can show more on the buying experience side of things by seeing what is of value to that buyer. For heavy equipment buyers, they are willing to pay a premium to buy from companies that provide a superior customer experience. This is something that could be added to their ad creative by showcasing how customer focused they are.

When it comes to vetting suppliers, or looking for a new supplier, product, or service, we can see what those buyers are looking for. In this example, customer ratings and reviews on social media is the first point of contact. This is an opportunity to talk about the importance of good SEO and even having a social media presence. We can then add to that social media presence by running Facebook and/or Instagram, TikTok, or LinkedIn ads, and even adding in Social Mirror ads to extend that reach beyond just those social media platforms.

We can also look at what they are looking for in the salespeople of the product of service they are looking for. For example, with this report, you can explain to your client what their potential buyers want from your clients’ salespeople. Here we can see that years of experience is something that is important, along with how many years that salesperson has been in the industry, followed by referrals, recommendations, or testimonials. These are all great elements to either incorporate into an ad campaign, or base an ad campaign off of those elements.

Taking it a step further, during that first call with the salesperson, this is showing what the buyer is looking to accomplish. This is something that your client could share with their sales team and explain that these should be the focus of that first interaction with the potential customer. The sales team in this example wants to be sure to explain the cost of the product, explain what they can expect because of the product, and reiterate the potential buyers overall goals. All of these will stem back to the customer’s experience and alleviate any pain that they might be experiencing with another vendor.

We can also show the communication preferences for people that are serious about purchasing. Having multiple points of contact so a potential buyer can interact with the business that they want to is very important. Based off of this report, it might be a good idea to talk about Social Mirror and Social Mirror OTT ads and using the Click to Email function, or making sure the client’s phone number is clickable on their website since the number two and number three top answers are email and phone.

The final two reports that come with the B2B Buyers Scan are also based around salespeople. The first is looking at what are the attitudes about salespeople in general, and the top seven attributes that you seek in a salesperson who calls on you. This is such valuable information to share with your client or prospect because then they can show it to their sales team and really tailor the buying experience for customers that are in their particular industry.

In the world of B2B marketing, success comes down to making your brand known, trusted, and top of mind, even before a buyer is actively looking. The B2B Buyer’s Scan provides invaluable insights that transform how we approach potential customers, guiding everything from ad placement and messaging to sales strategies and customer experience. By leveraging this data, businesses can stop guessing and start connecting with decision-makers in a way that resonates. It’s no longer just about selling a product—it’s about building relationships that start before the first conversation and last well beyond the sale. So the next time someone says, “I don’t need to advertise because I sell to businesses,” you’ll have the tools, and the story, to show them otherwise.

The post Think B2B Companies Don’t Need Digital Advertising—Or Do They? appeared first on Vici Media Inc..