Local Credit Union finds success increasing RV Loans with Facebook campaign

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Digital Campaign Makes Waves at Waterfront Shopping and Dining Complex: Facebook Campaign Delivered Sand-sational Results!

An outdoor shopping and dining complex sought to enhance local tourism, driving customers to their stores and restaurants. With a focus on delicious food and unique shopping opportunities, they partnered with Vici Media to launch a strategic marketing campaign that highlighted exciting promotions, including grand openings and seasonal events, to attract visitors.

Strategy: Connecting with Families and the Hispanic Community

To effectively reach families looking for engaging activities and to draw in more Hispanic customers, we implemented a Facebook/Instagram Premium campaign. Our targeting strategy focused on various parent demographics, including:

Parents with young children (up to 12 years old)
Parents with teenagers (ages 13-17)
Parents with adult children (ages 18-26)

We complemented this targeting with categories such as Bilingual education, Foodies, Local food enthusiasts, and Shopping aficionados. Our aim was to create a vibrant image of the complex as a family-friendly destination filled with delightful culinary and retail experiences.

Additionally, the campaign featured retargeting from the client’s website, allowing us to reconnect with individuals who had shown interest in the past 60 days. By collaborating with a local radio station, we utilized their listener database to reach parents of young children through Custom Audience Matching, ensuring that our ads were effectively placed. The creative elements included a mix of video and carousel ads to engage the audience and showcase the complex’s offerings. We also developed a Lookalike Audience to further expand our reach.

Results: A Flavorful Success

The results of the campaign were impressive. Over the course of five months, the client achieved a click-through rate (CTR) of 2.48%, an astonishing 35 times the national average. The campaign generated 529,385 impressions and 13,115 clicks, significantly increasing awareness and engagement.

Engagement metrics revealed that there were 85,897 post engagements, including actions such as clicks on calls-to-action, profile visits, and site clicks. The campaign also garnered 1,018 post reactions (likes and emojis), 147 post shares, and 49 post comments.

Most importantly, the campaign successfully resonated with the target audience. The client reported a noticeable increase in attracting the Hispanic community and families, stating, “We saw a big lift in attracting the Hispanic audience and families.”

If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.

For more information, email su*****@vi**********.com.

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Digital Campaign Educates Seniors About Local Community College: Student Recruiting

Attracting prospective students and their families to local colleges is no easy task in today’s competitive academic landscape. A local community college recently partnered with Vici Media to raise awareness and boost enrollment, focusing on high school students, parents, and individuals seeking continuing education or certificates. Their goal was to craft a message of inclusivity, showing that no two student paths are the same—and they’re here to help students navigate every step of the way. To spread this message, we developed a comprehensive branding and awareness digital campaign that would make a significant impact.

Our Strategy: Multi-Product, Multi-Platform

To effectively target the upcoming Winter semester, we kicked off the campaign with a powerful mix of Mobile Conquesting and Amazon advertising. Our Mobile Conquesting approach leveraged behavioral targeting, geo-fencing, and geo-retargeting to reach the right audience at the right time, while the Amazon campaign focused on behavioral targeting, product targeting, and retargeting to enhance the college’s reach.

As the Fall semester came to a close, the focus shifted to promoting Spring enrollment. We continued with Mobile Conquesting but made a strategic pivot—swapping Amazon for Facebook and Instagram, and adding Cross-Platform with Social Mirror ads. This combination allowed us to tap into category targeting and retargeting on popular social platforms while maintaining the broad reach of Mobile Conquesting.

Finally, to ensure a strong push for Summer courses, we stuck with the winning formula of Mobile Conquesting paired with Cross-Platform ads, while continuing the efforts on Facebook and Instagram to keep engagement levels high.

The Results: Enrollment Soars

The results of this adaptable and data-driven campaign were nothing short of impressive. Within just two months, the client requested a readjustment of the campaign based on performance. By including Cross-Platform Targeting with Social Mirror and swapping Amazon for Facebook and Instagram, we saw a significant rise in engagement and conversions.

The numbers spoke for themselves—enrollment in January 2023 was four times higher than it had been in January 2022. Brightly colored ads featuring students and faculty received the highest engagement, helping drive this remarkable increase. As of now, summer enrollment continues on a steady trajectory, with an anticipated growth of 1-2%.

Your Marketing Partner for Success

If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.

For more information, email su*****@vi**********.com.

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Technology Company Promotes Virtual Event Utilizing Facebook and Display

As the world continues to adapt to new norms, a technology company faced a pivotal decision: how to transition their annual in-person event to a virtual format. Each year, this organization hosts a polyglot technology conference, celebrating the tools, processes, and people that make open-source innovation possible. With a diverse audience of designers, developers, decision-makers, entrepreneurs, and technologists, the challenge was to maintain engagement and attendance in a digital space.

A Focused Digital Strategy

To tackle this challenge, we developed a comprehensive digital strategy that primarily leveraged social media. Our campaign utilized Facebook Premium Carousel ads to spotlight various speakers and sessions, enticing potential attendees with dynamic content. Targeting was key; we focused on job titles such as Software Programmer, Web Programmer, Software Development Engineer, and Computer Scientist, ensuring our ads reached those most likely to benefit from the conference.

Given the virtual nature of the event, we expanded our geographic reach to include both domestic and international audiences. This approach eliminated the traditional travel barriers that often limited attendance, allowing us to target new attendees who were previously inaccessible. We also tapped into the client’s existing database, employing Facebook Custom Audience targeting to re-engage individuals who had attended past events.

Additionally, we launched a Display Campaign aimed at B2B professionals in specific fields, including Application and Software Development and Software Engineering. This multi-faceted approach ensured a wide reach and effective audience engagement.

Results That Exceeded Expectations

Running for four weeks leading up to the event, our campaign quickly proved successful. Within just two weeks, the client was so impressed with the engagement that they decided to double their budget to reach even more potential attendees. The campaign ultimately served 1,315,752 impressions with a click-through rate (CTR) of 0.31%, nearly five times the national average.

The result? A well-attended virtual event that not only met but exceeded expectations. Attendees were able to participate in hundreds of sessions and engage with industry leaders—all from the comfort of their homes.

Your Next Virtual Event Awaits

If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.

For more information, email su*****@vi**********.com.

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Can local businesses advertise with Amazon Prime?

Every second, millions of Amazon Prime users are tuning in to binge-watch their favorite shows, stream live sports, or catch the latest blockbuster. Now, imagine your brand joining them on this journey, seamlessly integrated into a premium entertainment experience. With Amazon Prime, you’re not just reaching an audience—you’re engaging a highly attentive and loyal community.  If you’re still imagining, imagine that not only are your ads being shown to this captive audience on Amazon Prime, but you’re also reaching these Prime members anywhere they go online.

Even if you’re like me, and have a wild imagination, the world of advertising has turned these dreams into a reality.  Amazon has such a captive audience, and has so much data about their members, that as a local business, you now have the ability to reach them.

Let me explain…   But first, let me share a little about Amazon, and their DSP.

Amazon DSP (Demand-Side Platform) is a programmatic advertising solution that enables us to buy display, video, and OTT ads, both on Amazon’s owned and operated properties (like Amazon.com and Fire TV) and across its broader publishing network (websites and apps that Amazon has partnered with). Programmatic advertising leverages real-time data to target specific audiences more effectively.

While the Amazon DSP is primarily known for its deep integration with Amazon’s marketplace data, it goes far beyond that. It provides access to exclusive Amazon audiences and the ability to advertise on third-party websites and apps, making it a powerful tool for advertisers.

Why Should You Advertise with Amazon?

First and foremost, Amazon has unparalleled Audience Targeting.  One of the most compelling reasons to advertise through Amazon is its access to their vast reservoir of consumer data. With millions of customers purchasing products and interacting with content on Amazon every day, the platform holds some of the most detailed and actionable consumer insights available.

You can utilize Behavioral Targeting with Amazon: With this strategy, you can target users based on their shopping behavior, search history, and purchase patterns on Amazon. Whether your audience is actively browsing for a product or has made a purchase in the past, you can tailor your ads to meet them at different stages of their journey.

You can utilize Product Targeting.  Amazon enables advertisers to target customers based on users who have viewed, browsed or bought certain products. These can be as specific as people currently shopping for baby products or as broad as fitness enthusiasts.

If you have a database, you can utilize Amazon’s Custom Audience and Lookalike Audience targeting strategies.  When the people in your database are within the Amazon network, you can reach them with your advertising message(s).  And, if you’re utilizing the Lookalike Audience feature, you can find individuals that look like those on your database and serve ads to them as well.

This level of targeting precision is hard to match on other platforms, as Amazon’s first-party data provides an intimate look into customer buying habits that extends beyond mere site visits or tracking cookies.

Another reason to utilize Amazon is because of the exclusive Amazon inventory.  So, not only do you get exclusive targeting, based on Amazon data, but you also get access to ad placements across Amazon-owned properties, including:

– Amazon.com: Place ads on Amazon’s homepage, product detail pages, and search results pages to reach users when they’re actively shopping.  These ads are limited to Display Ads only, and will be about 5-10% of your ad impressions in a campaign.

Amazon owned properties:

IMDb.com the world’s most popular searchable database for info on movies, TV, and celebrities.
Freevee is Amazon’s FREE (OTT) streaming service to watch movies and TV series.
Fire TV has access to hundreds of video streaming apps with movie or TV content.
Twitch is the world’s leading live-streaming platform where content creators broadcast video games, esports competitions, music and of people doing everyday things.
Amazon Prime Video is the largest premium ad-supported (OTT) streaming service.

This access to premium placements, especially on Amazon’s own platform, allows advertisers to engage users—driving higher intent to purchase and better conversion rates.

Don’t forget that in addition to Amazon’s owned properties, you also get to be a part of their publisher network, meaning you get to have your ads placed on thousands of apps and websites that Amazon has partnered with.  Why is this important?   Because you continue to reach your target audience even when they leave Amazon owned properties.

Still with me?   OK good.   Now, I know you are excited about Amazon Prime, so let me share with you how this works!

Amazon Prime Video OTT inventory is now available when done in combo with regular Amazon video ads that run across all devices on the Amazon Publishers Network.
The Amazon Prime Video OTT ads are full screen, sound on, non-skippable, :15 or :30 ads and only shown on Connected TVs.
This is highly desirable ad inventory…

Amazon Prime programming is some of the most sought-after ad programming available!  The Amazon Prime OTT ads will appear only on Connected TVs.

Why do you want Amazon Prime as part of your video campaign?

Adding Amazon Prime into your advertising campaign is a great way to enhance your current campaign.   In doing so, here are a few questions (and answers) that we get:

Q: Where will the Prime Video Ads appear?

A: Prime Video OTT ads run on Amazon Originals and licensed third-party content included with a Prime membership. The ad experience includes both pre- and mid-roll ad breaks. The experience will vary based on titles, with some featuring only pre-roll ad breaks.

Q: Can conversions be tracked with Prime Video ad inventory?

A: Yes, they can.

Q: Does it cost more to include it?

A: It is the same cost as regular Amazon OTT inventory but it has to be bought in combo with regular Amazon video ads that go across the Publishers Network.  You cannot run ONLY Amazon Prime Video OTT ads.

Q: Is Thursday Night Football included in Amazon Prime?

A: We aren’t able to schedule programming on Amazon Prime only genres prime users are interested in like the “Sports Genre”.

Because we don’t schedule via programming we can’t guarantee your ad will run during Thursday night football, since everything is placed via real time bidding when a user in your area is watching Prime content.

Another reason that Amazon is a great place to advertise is because in addition to Double Verify, which we add to all of our campaigns, Amazon places a strong emphasis on brand safety, ensuring that your ads appear in quality, brand-safe environments. With robust controls over where your ads are placed and which types of content they’re associated with, Amazon ensures that your brand maintains a positive reputation across all placements.

We also offers transparent reporting, so you always know where your how your campaign is performing. This level of control and transparency is critical in today’s advertising landscape, where brand safety concerns have made headlines on other platforms.

Why Amazon Targting is a Game-Changer

Amazon’s combination of precise audience targeting, access to exclusive inventory, robust targeting options, and capabilities makes it one of the most powerful advertising tools available today.

In a world where customer attention is more fragmented than ever, Amazon allows you to cut through the noise, delivering relevant, impactful ads to the right people at the right time.

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Laptops, Desktops, Tablets, Smart Phones, Smart TVs, Smart Speakers—and now Smart Out-Of-Home. Welcome to Digital Out-Of-Home (DOOH)

In today’s interconnected world, consumers are constantly engaging with digital screens, from the devices in their pockets to the displays in their homes. Now, outdoor advertising has joined the digital revolution, transforming static billboards into dynamic, programmatic platforms. Digital Out-Of-Home (DOOH) advertising has emerged as one of the fastest-growing programmatic channels, with global expenditures projected to hit $45 billion USD by the end of 2024, according to MarketingCharts.

The Rise of Programmatic DOOH

Out-Of-Home advertising is no longer limited to stagnant messages. DOOH has revolutionized the way brands communicate with consumers in public spaces, leveraging real-time data to deliver personalized, impactful content. The rise of programmatic DOOH is part of a broader shift in Out-Of-Home advertising, with advertisers increasingly turning to automated systems to target and engage consumers in dynamic ways.

In 2015, DOOH made up just 17% of the total Out-Of-Home (OOH) ad spending. Fast forward to 2023, and that number is expected to surge to 42%. This substantial growth demonstrates the industry’s confidence in the power of DOOH to reach, engage, and convert consumers in high-traffic, real-world environments.

Why DOOH Works: Engaging Consumers Where It Matters

The effectiveness of DOOH is evident in its ability to drive real-world actions. Studies show that a significant number of viewers took some kind of action after seeing a digital street-level ad. These actions included:

Searching for an advertiser online
Visiting the business in person
Sharing the ad or brand on social media

This type of engagement shows that DOOH does more than just grab attention—it inspires consumer behavior, making it a critical tool for both awareness and conversion. In a time when consumers are bombarded with digital messages, DOOH stands out by being part of their real-world experience, creating a seamless connection between the digital and physical worlds.

Where can these ads be seen? Your gym, a gas station, a salon, grocery stores, shopping centers, restaurants and more! Basically, everywhere we go in our daily lives. DOOH is hitting more than just the streets! With more people on the move this is a smart place to be.

Future Growth: The $50 Billion Opportunity

The future of DOOH looks even brighter. By 2026, the market is projected to grow to $50.42 billion USD, further solidifying its role as a key player in the advertising ecosystem.

Why You Should Embrace DOOH Now

For brands and marketers, the opportunity to engage consumers through DOOH is greater than ever. As programmatic capabilities continue to expand, DOOH offers unparalleled targeting and flexibility in Out-Of-Home advertising. Whether you’re looking to raise brand awareness, drive foot traffic, or increase online engagement, DOOH provides a scalable solution that delivers real results.

As we look to 2024 and beyond, DOOH is not just the future of Out-Of-Home advertising—it’s the present. Make sure your brand is part of this exciting revolution in advertising.

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