Why Mobile Gaming Ads Deserve Your Attention

We often hear, “I don’t want my ads showing up in gaming apps.” But here’s the truth: if you’re not advertising in mobile games, you’re leaving significant opportunities on the table.

When we say “gaming apps” you’re probably envisioning a Gen Z guy playing Minecraft on his phone.  Nope!  A new survey of 207,500 North American mobile gamers conducted by in-game advertising experience platform Monetizr is challenging demographic stereotypes. Players over 43 — Gen X and Boomers — represent 43% of gamers on the platform. Notably, they outnumber both Millennials (born 1981-1996) and Gen Z and younger (born 1997 or after) on mobile.  And mobile players are nearly evenly split by gender. Females represented 51% of mobile gamers surveyed.  That “gamer” your envisioning could just as easily be a Mom playing Words With Friends!  In fact, the average age of mobile gamers is approximately 36 years old.

Mobile gaming is no longer just for niche audiences. It’s a dominant channel with immense potential for reach and engagement. A recent report by Digital Turbine highlights that traditional ad strategies often miss out on up to 60% of mobile, gaming-first audiences. Adjusting ad spending to include this channel can boost overall reach by up to 20%​.

Why Gaming Ads Work

Mobile games captivate users for longer sessions than other platforms like YouTube. For example:

• 58% of consumers in the CPG category spend more time gaming than watching YouTube.
• By targeting gamers, brands could reach 9% more retail-focused consumers who aren’t on traditional platforms​

Gaming ads offer unique interactive experiences, making them more engaging compared to static or passive formats found in social media or traditional media. This helps brands stand out in highly competitive advertising seasons, such as the holidays or political cycles​.

And with so many digital options on mobile with Mobile Conquesting, Social Mirror and Online Video to name a few, targeted to your ideal audience that also plays games…score! It is a win-win!

People spend a significant portion of their online time on mobile devices. Comscore data reveals that 57% of digital media usage in the U.S. comes from apps, with gaming apps being a significant contributor.  Players often engage in gaming apps during their downtime, making them more receptive to ads that solve immediate needs or spark local interest.

Many businesses are still hesitant to adopt in-app advertising. By starting now, you can capture attention in a less saturated space compared to other platforms like social media or search ads.

Our Mobile Conquesting product allows advertisers to use both location based targeting combined with demographic and behavioral targeting to reach desired consumers on their mobile devices.

Social Mirror ads look like your social media display or video posts but appear on other websites and apps, linking back to the social media platform and your website, and run across all devices using our targeting strategies.

We are “mirroring” the EXACT look of your social post as an ad that runs on thousands of OTHER websites and apps, targeted just to the people you want to reach across all devices.  Social Mirror ads can be done with any organic or paid posts from s business account on these 8 social media platforms: Facebook, Instagram, X (previously Twitter) LinkedIn, TikTok, Pinterest, Snapchat, or YouTube.

Ads can be display, video, OTT across connected TVs, or carousel. Call-To-Action buttons can include Click-To-Call, Click-To-Email, and Click-For-Directions!

Video ads are :15 or :30 and play before or during the content someone has clicked to watch, appear on thousands of websites or apps, across all devices, are skippable or un-skippable, and use our targeting strategies.

Top Brands Are Already Shifting

Brands like Unilever, Coca-Cola, and Amazon have started incorporating mobile games into their strategies. This approach has proven to effectively navigate challenges like rising ad placement costs and consumer fatigue during heavy advertising periods​.

It Is Not Game Over For Games.

If you’re hesitant about mobile game advertising, think of it as an opportunity to engage a loyal, diverse, and growing audience. It’s time to embrace gaming ads as a core component of your media mix strategy.

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How Connected TV Caters to Holiday Shopping for Eager Consumers

The holiday shopping season is the Super Bowl of retail. Every brand, big or small, is vying for consumer attention, and traditional advertising methods just aren’t cutting it anymore. Enter Connected TV (CTV) and Over-The-Top (OTT) advertising, a game-changing strategy that allows brands to meet shoppers right where they are—on their favorite streaming platforms. And according to eMarketer, Digital Video Viewing Surpasses Traditional TV Viewing, so it is the prime place to be.

Here’s how CTV ads are catering to eager holiday shoppers and why it’s a must-have tool in your marketing strategy this season.

Why Holiday Shoppers Love CTV Ads

According to a recent article from SalesFuel, holiday shoppers are not only engaged but excited by CTV advertising. Unlike traditional commercials that interrupt their experience, CTV ads are seamlessly integrated into the streaming environment, making them feel less intrusive and more tailored.

• Targeted Messaging: CTV allows brands to deliver highly personalized ads based on user behavior, interests, and even location. For example, a shopper browsing for home décor might see ads for festive ornaments, mantle decor or cozy-smelling holiday candles with our behavioral targeting.
  • Some of the behavioral targeting examples include:
• Black Friday & Cyber Monday Shoppers
• Black Friday / Cyber Monday Online Spender
• Black Friday
• Black Friday Shoppers
• Black Friday & Cyber Monday – Home Electronics
• Black Friday & Cyber Monday – Fashion
• Black Friday & Cyber Monday – Travel
• Black Friday Shoppers – Electronics
• Black Friday Shoppers – Electronics Offer Seekers
• Black Friday Online Shoppers – Apparel Offer Seekers
• Black Friday Online Shoppers – Kids Offer Seekers
• Black Friday Shopping Enthusiast
• Black Friday Fashion and Beauty
• Cyber Monday Shoppers
• Christmas
• Small Business Saturday
• Affluent Christmas & Holiday Shoppers
• Christmas – Celebration Planners
• Christmas – Decorating Enthusiasts
• Holidays > Buying Presents > November through DecemberHolidays > Buying Presents > Multiple Weeks prior
• Holidays > Buying Presents > 2-3 weeks prior to Christmas
• Holidays – Hanukkah
• Hanukkah celebration planners
• Hanukkah decoration shoppers
• Holidays – Kwanzaa
• Winter Holiday > Celebration Planners
• Winter Holiday > Movie Goers
• Winter Holiday > Decorating Enthusiasts

As you can see there are many ideal targets to choose from.

• High Engagement Rates: Streaming audiences are more attentive. They’re not flipping channels or distracted by background noise; they’re tuned in, making them more receptive to your holiday campaigns. And with 100% of our ads running on connect TVS (the big screens), this audience is pretty connected!
• Visit Attribution: On-site visits to your business can be tracked for people who have been served your ad on their Connected TV. How does this work? A tracking pixel </> is embedded into the ad creative which associates the user with a universal profile which matches the person with all their devices. When the user who has been served the ad with the tracking pixel (on any device) then goes to the client’s location with their mobile phone their mobile device ID is matched back to the original ad ID number through the embedded pixel.
  

And at Vici we have several OTT options available. OTT with behavioral targeting, AI targeting, custom audience matching and lookalike targeting that appear on many top publishers all on connected TVs which considering the most premium inventory.

Amazon OTT. Leverage the power of Amazon targeting on top tier inventory including Fire TV, Twitch and Amazon Network Publishers and now Amazon Prime Video.

Prime Video has a significant audience appeal, with 71% of its viewers falling within the 18-49 age range. Its gender demographics show a fairly even split, with 47% of watchers being male and 52% female. Prime Video stands out as the largest premium ad-supported streaming service, providing advertisers with unparalleled reach.

The platform’s average unique audience compared to other streaming services is 47%, as nearly half of its viewers are exclusive to Prime Video and can’t be reached elsewhere. On average, users watch 16 hours of content per month. Prime Video ads are designed to maximize impact—they are full screen, sound-on, non-skippable, and non-clickable. Furthermore, the ad-supported viewers on Prime Video tend to be more affluent, educated, and informed than the general population. A notable 25% of these viewers have a household income of $150,000 or more, 18% hold a college degree, and 27% are more likely to be informed shoppers.

Last but not least, Social Mirror OTT.

Social Mirror OTT is very different from “regular” OTT ads.  For one thing, it looks different!  In addition to the video on the connected TV screen, which can be vertical or horizontal, also on screen, while the video is playing, is the client’s logo, headline, description, and a QR code.  The QR code, when scanned with a mobile phone, can take the viewer to the client’s website or be a scan-to-call, scan-to-email or scan-to-map.

We can take any video the client has posted on any of the 8 social platforms we work with, and from that create the Social Mirror OTT ad!

Talk about easy!

Why Your Brand Needs CTV This Holiday Season

The numbers don’t lie: holiday shoppers are loving Connected TV ads because they offer a personalized, engaging, and convenient shopping experience. As a brand, leveraging this powerful medium allows you to connect with your audience in a way that’s both impactful and measurable.

With our advanced OTT capabilities, we help businesses unlock the full potential of CTV advertising. Hyper-targeted campaigns that are designed to drive results. This holiday season, don’t just advertise—connect.

Ready to light up your holiday campaigns? Let’s talk about how our OTT solutions can help you make this season your most successful yet.

The post How Connected TV Caters to Holiday Shopping for Eager Consumers appeared first on Vici Media Inc..

How Restaurants Can Best Use Digital Advertising

It’s that time of year where we are all busy with all the things. From Thanksgiving through the end of the year, it seems like there is always something going on from holiday parties, kids holiday events at school, or just daily life. There is no doubt that retailers love this time of year, but one particular business that sees an increase in business is restaurants. I never knew that the hardest question I would have to answer as an adult would be “what are we having for dinner?”, so anytime there is an option for convenience with dining out, I am in!

As families juggle work, school, and extracurricular schedules, one trend has emerged stronger than ever: dining out. In recent years, busy families have shifted towards dining out more often, seeking a way to enjoy meals without the effort of cooking at home. However, with inflation affecting household budgets, they’re also focusing on convenience and value when choosing where and how they dine.

In a recent study from AdMall, it was found that families are dining out more than ever, but prioritizing convenience and value, and that is something I feel to my core. As a working mom of two young kids, when I am looking for a place to eat, or even grab take out, I want something that is kid-friendly and fast.

Here are some stats and findings from the Family Dining Trends Study, Affinity Group, 2024 for places like full service, fast casual and quick serve restaurants, food delivery services, pizza restaurants/delivery, or any company targeting restaurant food delivery orderers (those ordering twice a week):

• 74% of families report dining out more often this year compared to last, indicating a significant shift towards convenience in family dining habits.
• 60% of families dine out specifically to save time and effort, highlighting the importance of convenience in dining choices.
• 41% of families prioritize a diverse selection of menu options when choosing a restaurant, emphasizing the need for variety in offerings.
• 42% of families seek good value for their money, indicating that affordability is a key factor in dining decisions.
• 58% of families actively look for deals and discounts before deciding on a restaurant, underscoring the impact of economic factors on dining habits.
• 29% of families are more likely to return to a restaurant if they participate in a loyalty program that provides rewards or discounts.
• Over 80% of families have a favorite restaurant they visit frequently, indicating the importance of customer loyalty in the dining industry.
• 88% of diners have had a memorable dining experience, with food quality being the primary factor influencing their desire to return.
• 89% of diners plan to share their positive dining experiences, primarily through word of mouth, which can enhance a restaurant’s reputation.
• 67% of families have experienced a bad dining experience this year, with food quality being the leading cause for negative feedback.
• 60% of diners who had a bad experience cited food quality as the reason they would not return, highlighting the critical importance of maintaining high standards.
• Recapturing diners after a bad experience is challenging, with half or fewer willing to return only in response to a refund or significant discount.

Using digital advertising, restaurants can take advantage of various ways to reach families, frequent diners, and even loyalty members. Through Behavioral Targeting, you can use various products to reach that target demographic:

 Display/Native/Social Mirror/Online Audio/Over-the-Top (OTT)/Video:

• Families with Children 16-17
• Flourishing Families
• Moms with Big Families
• New Families with Children
• Established Families with Children
• Families with School Children
• Families with School Age Children
• Household Type- Families
• Household Composition- Families
• Christian Families
• Older Families and Mature Couples
• Italian Food Frequent Diners
• Mexican Food Frequent Diners
• Restaurant Visitors- Frequent Diners
• Frequent Diners
• Steakhouse Frequent Diners
• Seafood Frequent Diners
• Chinese Food Frequent Diners
• Korean Food Frequent Diners
• Fast Casual Restaurants > Quick Serve, QSR and Fast Food
• Fast Casual Diners
• Dining (by specific location)

Facebook/Instagram:

• Parents (up to 12 months)
• Parents (magazine)
• Restaurants (dining)
• Quick (restaurant)
• Types of restaurant (restaurant)
• Fast Casual Restaurant (restaurant)
• List of fast food restaurants chains (restaurants)
• Fast food restaurants (dining)

Mobile Conquesting:

• Big City Moms
• Fit Moms
• Soccer Moms
• Stay at Home Moms
• Suburban Moms
• Working Moms
• Dads
• Millennial Parents
• Parents
• Diners
• Evening Diners
• Fast Casual Diners
• Late Night Diners
• Lunch Diners
• Morning Diners
• Morning QSR Diners
• QSR Diners
• Sit-down Diners
• Quick Service Restaurant Visitors
• Casual Restaurant Visitors
• Fine Dining Restaurant Visitors
• Specialty Restaurants Visitors
• 100s of restaurants listed by name

TikTok:

• Family
• New Parents
• Parents and Children
• Parents
• All Parents
• Single Parents
• Dining
• Fine Dining
• Restaurants
• Local Restaurants
• Food and Restaurants
• Italian Cuisine Restaurants
• Top Restaurants
• Fast Food Restaurants

 YouTube:

• Parent
• Family-focused
• Family Vacationers
• Parents of Infants (0-1 years)
• Parents of Toddlers (1-3 years)
• Parents of Preschoolers (4-5 years)
• Parents of Grade Schoolers (6-12 years)
• Parents of Teens (13-17 years)
• Restaurant Delivery & Takeout

If you have a list of previous customers or a loyalty program, you can use that to reach just those people and provide them with special offers and entice them to come back and dine with you. Here is an example of an email I received from a local pizza shop. Since I have used online ordering with them in the past, they have my contact information, and now I receive weekly deals via email and on Facebook from them. This targeting strategy, Custom Audience Matching, is available with Display, Native, Social Mirror, OTT, Online Audio, Video, Facebook/Instagram, Amazon, and LinkedIn.

What is also nice about Custom Audience Matching, is being able to take that list and stretch it even further with a Lookalike Audience. This is reaching people with similar characteristics on that initial list, finding them while they are online and then serving them your ads while they are browsing on various websites and apps. For example, if Chris P. Bacon down the road has similar behaviors to me, s/he could now be served this Sal’s ad through using a Lookalike Audience.

To back up how much of an impact digital ads have when it comes to reaching consumers’ attention for restaurants:

• 8% of Restaurant Food Delivery Orderers (twice a week) took action after seeing an ad on a social media site or app. (great opportunity for Facebook, Instagram, and/or TikTok advertising)
• 4% of Restaurant Food Delivery Orderers (twice a week) took action after seeing an ad on a streaming TV service in the past year. (great opportunity for an OTT, Social Mirror OTT, or Amazon OTT campaign)
• 1% of Restaurant Food Delivery Orderers (twice a week) responded to video pre-roll ads in the past year. (great opportunity for Video, YouTube, or Native Video ads)
• 6% of Restaurant Food Delivery Orderers (twice a week) have responded to digital display ads in the last 12 months. (great opportunity for a Display, Social Mirror, or Mobile Conquesting campaign)
• 0% of Restaurant Food Delivery Orderers (twice a week) already have a company name in mind when they begin to search for a business online. (This stresses the importance of always advertising to create top-of-mind awareness so that when people do want to go out to eat, or order take out, your business is the first place they think of)

Dining out is more popular than ever, and for good reason. As families balance the demands of modern life, the convenience and value offered by restaurants make dining out a practical choice, for both parties! Whether it’s grabbing takeout for a quick meal on the go or sitting down to share a family-sized meal, the way we dine out has adapted. Restaurants that prioritize family-friendly options, convenience, and budget-conscious choices are likely to thrive in this ever-evolving landscape. By strategically selecting restaurants that meet their needs, families can enjoy a break from cooking without breaking the bank and for restaurants, by strategically selecting their ideal target demographic with an enticing offer and/or message, they can win that share of the (pizza) pie.

The post How Restaurants Can Best Use Digital Advertising appeared first on Vici Media Inc..

Local Credit Union finds success increasing RV Loans with Facebook campaign

The post Local Credit Union finds success increasing RV Loans with Facebook campaign appeared first on Vici Media Inc..

Digital Campaign Makes Waves at Waterfront Shopping and Dining Complex: Facebook Campaign Delivered Sand-sational Results!

An outdoor shopping and dining complex sought to enhance local tourism, driving customers to their stores and restaurants. With a focus on delicious food and unique shopping opportunities, they partnered with Vici Media to launch a strategic marketing campaign that highlighted exciting promotions, including grand openings and seasonal events, to attract visitors.

Strategy: Connecting with Families and the Hispanic Community

To effectively reach families looking for engaging activities and to draw in more Hispanic customers, we implemented a Facebook/Instagram Premium campaign. Our targeting strategy focused on various parent demographics, including:

Parents with young children (up to 12 years old)
Parents with teenagers (ages 13-17)
Parents with adult children (ages 18-26)

We complemented this targeting with categories such as Bilingual education, Foodies, Local food enthusiasts, and Shopping aficionados. Our aim was to create a vibrant image of the complex as a family-friendly destination filled with delightful culinary and retail experiences.

Additionally, the campaign featured retargeting from the client’s website, allowing us to reconnect with individuals who had shown interest in the past 60 days. By collaborating with a local radio station, we utilized their listener database to reach parents of young children through Custom Audience Matching, ensuring that our ads were effectively placed. The creative elements included a mix of video and carousel ads to engage the audience and showcase the complex’s offerings. We also developed a Lookalike Audience to further expand our reach.

Results: A Flavorful Success

The results of the campaign were impressive. Over the course of five months, the client achieved a click-through rate (CTR) of 2.48%, an astonishing 35 times the national average. The campaign generated 529,385 impressions and 13,115 clicks, significantly increasing awareness and engagement.

Engagement metrics revealed that there were 85,897 post engagements, including actions such as clicks on calls-to-action, profile visits, and site clicks. The campaign also garnered 1,018 post reactions (likes and emojis), 147 post shares, and 49 post comments.

Most importantly, the campaign successfully resonated with the target audience. The client reported a noticeable increase in attracting the Hispanic community and families, stating, “We saw a big lift in attracting the Hispanic audience and families.”

If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.

For more information, email su*****@vi**********.com.

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Digital Campaign Educates Seniors About Local Community College: Student Recruiting

Attracting prospective students and their families to local colleges is no easy task in today’s competitive academic landscape. A local community college recently partnered with Vici Media to raise awareness and boost enrollment, focusing on high school students, parents, and individuals seeking continuing education or certificates. Their goal was to craft a message of inclusivity, showing that no two student paths are the same—and they’re here to help students navigate every step of the way. To spread this message, we developed a comprehensive branding and awareness digital campaign that would make a significant impact.

Our Strategy: Multi-Product, Multi-Platform

To effectively target the upcoming Winter semester, we kicked off the campaign with a powerful mix of Mobile Conquesting and Amazon advertising. Our Mobile Conquesting approach leveraged behavioral targeting, geo-fencing, and geo-retargeting to reach the right audience at the right time, while the Amazon campaign focused on behavioral targeting, product targeting, and retargeting to enhance the college’s reach.

As the Fall semester came to a close, the focus shifted to promoting Spring enrollment. We continued with Mobile Conquesting but made a strategic pivot—swapping Amazon for Facebook and Instagram, and adding Cross-Platform with Social Mirror ads. This combination allowed us to tap into category targeting and retargeting on popular social platforms while maintaining the broad reach of Mobile Conquesting.

Finally, to ensure a strong push for Summer courses, we stuck with the winning formula of Mobile Conquesting paired with Cross-Platform ads, while continuing the efforts on Facebook and Instagram to keep engagement levels high.

The Results: Enrollment Soars

The results of this adaptable and data-driven campaign were nothing short of impressive. Within just two months, the client requested a readjustment of the campaign based on performance. By including Cross-Platform Targeting with Social Mirror and swapping Amazon for Facebook and Instagram, we saw a significant rise in engagement and conversions.

The numbers spoke for themselves—enrollment in January 2023 was four times higher than it had been in January 2022. Brightly colored ads featuring students and faculty received the highest engagement, helping drive this remarkable increase. As of now, summer enrollment continues on a steady trajectory, with an anticipated growth of 1-2%.

Your Marketing Partner for Success

If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.

For more information, email su*****@vi**********.com.

The post Digital Campaign Educates Seniors About Local Community College: Student Recruiting appeared first on Vici Media Inc..

Technology Company Promotes Virtual Event Utilizing Facebook and Display

As the world continues to adapt to new norms, a technology company faced a pivotal decision: how to transition their annual in-person event to a virtual format. Each year, this organization hosts a polyglot technology conference, celebrating the tools, processes, and people that make open-source innovation possible. With a diverse audience of designers, developers, decision-makers, entrepreneurs, and technologists, the challenge was to maintain engagement and attendance in a digital space.

A Focused Digital Strategy

To tackle this challenge, we developed a comprehensive digital strategy that primarily leveraged social media. Our campaign utilized Facebook Premium Carousel ads to spotlight various speakers and sessions, enticing potential attendees with dynamic content. Targeting was key; we focused on job titles such as Software Programmer, Web Programmer, Software Development Engineer, and Computer Scientist, ensuring our ads reached those most likely to benefit from the conference.

Given the virtual nature of the event, we expanded our geographic reach to include both domestic and international audiences. This approach eliminated the traditional travel barriers that often limited attendance, allowing us to target new attendees who were previously inaccessible. We also tapped into the client’s existing database, employing Facebook Custom Audience targeting to re-engage individuals who had attended past events.

Additionally, we launched a Display Campaign aimed at B2B professionals in specific fields, including Application and Software Development and Software Engineering. This multi-faceted approach ensured a wide reach and effective audience engagement.

Results That Exceeded Expectations

Running for four weeks leading up to the event, our campaign quickly proved successful. Within just two weeks, the client was so impressed with the engagement that they decided to double their budget to reach even more potential attendees. The campaign ultimately served 1,315,752 impressions with a click-through rate (CTR) of 0.31%, nearly five times the national average.

The result? A well-attended virtual event that not only met but exceeded expectations. Attendees were able to participate in hundreds of sessions and engage with industry leaders—all from the comfort of their homes.

Your Next Virtual Event Awaits

If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.

For more information, email su*****@vi**********.com.

The post Technology Company Promotes Virtual Event Utilizing Facebook and Display appeared first on Vici Media Inc..

Can local businesses advertise with Amazon Prime?

Every second, millions of Amazon Prime users are tuning in to binge-watch their favorite shows, stream live sports, or catch the latest blockbuster. Now, imagine your brand joining them on this journey, seamlessly integrated into a premium entertainment experience. With Amazon Prime, you’re not just reaching an audience—you’re engaging a highly attentive and loyal community.  If you’re still imagining, imagine that not only are your ads being shown to this captive audience on Amazon Prime, but you’re also reaching these Prime members anywhere they go online.

Even if you’re like me, and have a wild imagination, the world of advertising has turned these dreams into a reality.  Amazon has such a captive audience, and has so much data about their members, that as a local business, you now have the ability to reach them.

Let me explain…   But first, let me share a little about Amazon, and their DSP.

Amazon DSP (Demand-Side Platform) is a programmatic advertising solution that enables us to buy display, video, and OTT ads, both on Amazon’s owned and operated properties (like Amazon.com and Fire TV) and across its broader publishing network (websites and apps that Amazon has partnered with). Programmatic advertising leverages real-time data to target specific audiences more effectively.

While the Amazon DSP is primarily known for its deep integration with Amazon’s marketplace data, it goes far beyond that. It provides access to exclusive Amazon audiences and the ability to advertise on third-party websites and apps, making it a powerful tool for advertisers.

Why Should You Advertise with Amazon?

First and foremost, Amazon has unparalleled Audience Targeting.  One of the most compelling reasons to advertise through Amazon is its access to their vast reservoir of consumer data. With millions of customers purchasing products and interacting with content on Amazon every day, the platform holds some of the most detailed and actionable consumer insights available.

You can utilize Behavioral Targeting with Amazon: With this strategy, you can target users based on their shopping behavior, search history, and purchase patterns on Amazon. Whether your audience is actively browsing for a product or has made a purchase in the past, you can tailor your ads to meet them at different stages of their journey.

You can utilize Product Targeting.  Amazon enables advertisers to target customers based on users who have viewed, browsed or bought certain products. These can be as specific as people currently shopping for baby products or as broad as fitness enthusiasts.

If you have a database, you can utilize Amazon’s Custom Audience and Lookalike Audience targeting strategies.  When the people in your database are within the Amazon network, you can reach them with your advertising message(s).  And, if you’re utilizing the Lookalike Audience feature, you can find individuals that look like those on your database and serve ads to them as well.

This level of targeting precision is hard to match on other platforms, as Amazon’s first-party data provides an intimate look into customer buying habits that extends beyond mere site visits or tracking cookies.

Another reason to utilize Amazon is because of the exclusive Amazon inventory.  So, not only do you get exclusive targeting, based on Amazon data, but you also get access to ad placements across Amazon-owned properties, including:

– Amazon.com: Place ads on Amazon’s homepage, product detail pages, and search results pages to reach users when they’re actively shopping.  These ads are limited to Display Ads only, and will be about 5-10% of your ad impressions in a campaign.

Amazon owned properties:

IMDb.com the world’s most popular searchable database for info on movies, TV, and celebrities.
Freevee is Amazon’s FREE (OTT) streaming service to watch movies and TV series.
Fire TV has access to hundreds of video streaming apps with movie or TV content.
Twitch is the world’s leading live-streaming platform where content creators broadcast video games, esports competitions, music and of people doing everyday things.
Amazon Prime Video is the largest premium ad-supported (OTT) streaming service.

This access to premium placements, especially on Amazon’s own platform, allows advertisers to engage users—driving higher intent to purchase and better conversion rates.

Don’t forget that in addition to Amazon’s owned properties, you also get to be a part of their publisher network, meaning you get to have your ads placed on thousands of apps and websites that Amazon has partnered with.  Why is this important?   Because you continue to reach your target audience even when they leave Amazon owned properties.

Still with me?   OK good.   Now, I know you are excited about Amazon Prime, so let me share with you how this works!

Amazon Prime Video OTT inventory is now available when done in combo with regular Amazon video ads that run across all devices on the Amazon Publishers Network.
The Amazon Prime Video OTT ads are full screen, sound on, non-skippable, :15 or :30 ads and only shown on Connected TVs.
This is highly desirable ad inventory…

Amazon Prime programming is some of the most sought-after ad programming available!  The Amazon Prime OTT ads will appear only on Connected TVs.

Why do you want Amazon Prime as part of your video campaign?

Adding Amazon Prime into your advertising campaign is a great way to enhance your current campaign.   In doing so, here are a few questions (and answers) that we get:

Q: Where will the Prime Video Ads appear?

A: Prime Video OTT ads run on Amazon Originals and licensed third-party content included with a Prime membership. The ad experience includes both pre- and mid-roll ad breaks. The experience will vary based on titles, with some featuring only pre-roll ad breaks.

Q: Can conversions be tracked with Prime Video ad inventory?

A: Yes, they can.

Q: Does it cost more to include it?

A: It is the same cost as regular Amazon OTT inventory but it has to be bought in combo with regular Amazon video ads that go across the Publishers Network.  You cannot run ONLY Amazon Prime Video OTT ads.

Q: Is Thursday Night Football included in Amazon Prime?

A: We aren’t able to schedule programming on Amazon Prime only genres prime users are interested in like the “Sports Genre”.

Because we don’t schedule via programming we can’t guarantee your ad will run during Thursday night football, since everything is placed via real time bidding when a user in your area is watching Prime content.

Another reason that Amazon is a great place to advertise is because in addition to Double Verify, which we add to all of our campaigns, Amazon places a strong emphasis on brand safety, ensuring that your ads appear in quality, brand-safe environments. With robust controls over where your ads are placed and which types of content they’re associated with, Amazon ensures that your brand maintains a positive reputation across all placements.

We also offers transparent reporting, so you always know where your how your campaign is performing. This level of control and transparency is critical in today’s advertising landscape, where brand safety concerns have made headlines on other platforms.

Why Amazon Targting is a Game-Changer

Amazon’s combination of precise audience targeting, access to exclusive inventory, robust targeting options, and capabilities makes it one of the most powerful advertising tools available today.

In a world where customer attention is more fragmented than ever, Amazon allows you to cut through the noise, delivering relevant, impactful ads to the right people at the right time.

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Laptops, Desktops, Tablets, Smart Phones, Smart TVs, Smart Speakers—and now Smart Out-Of-Home. Welcome to Digital Out-Of-Home (DOOH)

In today’s interconnected world, consumers are constantly engaging with digital screens, from the devices in their pockets to the displays in their homes. Now, outdoor advertising has joined the digital revolution, transforming static billboards into dynamic, programmatic platforms. Digital Out-Of-Home (DOOH) advertising has emerged as one of the fastest-growing programmatic channels, with global expenditures projected to hit $45 billion USD by the end of 2024, according to MarketingCharts.

The Rise of Programmatic DOOH

Out-Of-Home advertising is no longer limited to stagnant messages. DOOH has revolutionized the way brands communicate with consumers in public spaces, leveraging real-time data to deliver personalized, impactful content. The rise of programmatic DOOH is part of a broader shift in Out-Of-Home advertising, with advertisers increasingly turning to automated systems to target and engage consumers in dynamic ways.

In 2015, DOOH made up just 17% of the total Out-Of-Home (OOH) ad spending. Fast forward to 2023, and that number is expected to surge to 42%. This substantial growth demonstrates the industry’s confidence in the power of DOOH to reach, engage, and convert consumers in high-traffic, real-world environments.

Why DOOH Works: Engaging Consumers Where It Matters

The effectiveness of DOOH is evident in its ability to drive real-world actions. Studies show that a significant number of viewers took some kind of action after seeing a digital street-level ad. These actions included:

Searching for an advertiser online
Visiting the business in person
Sharing the ad or brand on social media

This type of engagement shows that DOOH does more than just grab attention—it inspires consumer behavior, making it a critical tool for both awareness and conversion. In a time when consumers are bombarded with digital messages, DOOH stands out by being part of their real-world experience, creating a seamless connection between the digital and physical worlds.

Where can these ads be seen? Your gym, a gas station, a salon, grocery stores, shopping centers, restaurants and more! Basically, everywhere we go in our daily lives. DOOH is hitting more than just the streets! With more people on the move this is a smart place to be.

Future Growth: The $50 Billion Opportunity

The future of DOOH looks even brighter. By 2026, the market is projected to grow to $50.42 billion USD, further solidifying its role as a key player in the advertising ecosystem.

Why You Should Embrace DOOH Now

For brands and marketers, the opportunity to engage consumers through DOOH is greater than ever. As programmatic capabilities continue to expand, DOOH offers unparalleled targeting and flexibility in Out-Of-Home advertising. Whether you’re looking to raise brand awareness, drive foot traffic, or increase online engagement, DOOH provides a scalable solution that delivers real results.

As we look to 2024 and beyond, DOOH is not just the future of Out-Of-Home advertising—it’s the present. Make sure your brand is part of this exciting revolution in advertising.

The post Laptops, Desktops, Tablets, Smart Phones, Smart TVs, Smart Speakers—and now Smart Out-Of-Home. Welcome to Digital Out-Of-Home (DOOH) appeared first on Vici Media Inc..

How is the Consumer Usage of Social Media Changing?

There is so much more to social media than meets the eye. It’s a great way to keep up with family and friends, a great place to learn some neat “hacks”, and it’s an easy place to get recipes. According to Forbes, the average person has 8.4 social media accounts globally, and 7.1 in the United States. The average person uses 6.7 different social media platforms each month. I only have two social media accounts, and even that is hard to keep up with!

Social media has become so much more than just scrolling through your feeds. Nowadays, that is how news outlets report breaking news, it’s how awareness is brought about for natural disasters, and it’s even how the President of the United States announces that he is stepping down from the next Presidential election.

The social media trend really picked up with Facebook when that started in 2004, followed by YouTube (2005), X (2006), Instagram (2010), Snapchat (2011), and now TikTok (2016). Facebook has always had a reputation of being the most used social media platform, but according to the new data, Instagram (65%) has just passed Facebook (64%) as the No. 1 platform among 2,059 consumers surveyed. While this sample isn’t representative of all social media users globally, it paints a picture of where social media is going. One thing that all social media platforms have in common is that they are a great marketing vehicle for businesses to reach consumers.

When broken down by age group, there are significant differences in usage that marketers will want to analyze and consider using in their social media campaigns. Five hundred and nineteen participants within the survey were classified as Gen Z (18-24), 757 were Millennials (25-40), 502 respondents were Gen X (41-56 years old), and 281 were Baby Boomers (57-75 years old). What was discovered was that:

Gen Z uses Instagram most frequently, followed by TikTok, Snapchat, and Facebook.
Millennials use Instagram most frequently, followed by Facebook, TikTok, and YouTube.
Gen X uses Facebook most frequently, followed by Instagram, YouTube, and TikTok.
Baby Boomers use Facebook most frequently, followed by YouTube, Instagram, and X (formerly Twitter).

What I found most interesting, and something that can also be helpful for business owners, is the type of content that the participants found most entertaining. “Edutainment” type of ads, which educate consumers about a product of service in a fun way, was the winner with 65% of those surveyed saying they found those types of ads most entertaining. The more entertaining you can get with consumers when it comes to ads, the more you are going to not only gain their attention, but keep their attention. The longer they are engaged, the better the chance you have of getting them to move forward with converting or taking that next step. A good example of an edutainment type ad that I see constantly on the two social media platforms that I use (Facebook and Instagram) are ads that are created from Shark Tank appearances. Here is an example of a static ad on Facebook that highlights it was a product on Shark Tank, but I have seen a lot of companies that will use their video clip from the actual show as their video ad on social media. This is a way for a business to highlight their product or service, but by doing it in a fun way that also educates them about the product or service.

Something else that I find interesting is the resurgence of what used to be known as product placement ads. When I was in college, back before streaming was a thing or you could record programs, live television was a major player in the advertising industry. American Idol was really taking off and I remember learning about product placement with the example of Coke being at the forefront of the judge’s table. That is clear advertising for Coke for all the people that are watching that show in real time. Fast forward to 2024, and product placement ads have taken on a new form with influencer marketing through various social media platforms.

With these kinds of ads, celebrities, personalities, and social media influencers are promoting a product or service and have been paid by the company to do so. To consumers, if they have a relationship or fondness of the influencer, they are more likely to purchase the product or service because it comes across as authentic and acts as another form of word of mouth. Below is an example of a social media influencer using Instagram to promote a product, but putting a personal spin on it so that it generates credibility, trust, and authenticity with the consumer. In this example, she is using a story format to talk about a hair growth supplement and showing the before and after. Showing before and after pictures and videos is always a great type of ad to utilize, no matter what social media platform, because it is something the consumer can visualize and see results with.

In the same study, it was found that 43% of consumers are most likely to unfollow brands for having an unoriginal content strategy (their content has become repetitive or unoriginal), and 42% of consumers are most likely to unfollow brands for collaborating with the “wrong” influencer (they partner with influencers that don’t align with their values). As a business, you want to make sure that you are partnering with someone that will represent your brand with integrity and that is going to reach the audience that you want to reach.

This also plays into another change when it comes to how social media has evolved when it comes to what consumers want to see. Facebook started off with static desktop ads, then added on mobile ads, and eventually added in video ads. While video ads are a great addition to any campaign, the length can make or break the success of it. As consumers, we want to consume short bits of information. A single Instagram story can be up to :60 in length, and you can have multiple stories. Facebook and TikTok ads can run up to :15, but the shorter the better, especially with TikTok. TikTok’s format is very fast paced, so brief, engaging content tends to perform best. As an example of how consumers don’t want to spend a lot of time on one thing, there are even abbreviations and hashtags for video content like “TL;DR” that stands for “too long, didn’t read”. When you see this, the advertiser puts up text explaining what the video is about so the consumer can get the gist of what the video is about, and quickly move on to the next one.

This also opens up the conversion on being able to target an audience based off of more than just demographics or behavioral targeting categories. TikTok offers the opportunity to target by hashtags to reach a more relevant audience based on their interests, behaviors, or the content they engage with. This strategy helps advertisers connect with users who are more likely to be interested in their products or services, increasing the chances of engagement, conversions, and overall ad performance. Advertisers can use hashtags to target ads by choosing those that align with the interests or behaviors of their target audience. TikTok’s ad platform allows you to identify hashtags that are trending or relevant to your niche, industry, or product. You can create ad content that incorporates these hashtags to improve visibility among users interested in those topics.

It’s crazy to think of how Facebook started as a social network platform for just college students, what it has evolved into over the last 20 years, and what other social media platforms have emerged as a result of it’s success.

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